In the scorching summer, the Chinese consumer market is full of "heat". Under the support of multiple economic effects such as the Olympic economy, night economy, and cool economy, new formats, scenarios, and models continue to emerge, and consumption is revitalized. In recent days, every night at 7 o'clock, the "Sparrow" bar located in Chaoyang District, Beijing has been open on time, with the large screens playing Olympic events. The owner of the store, Li Xiaoxi, told reporters that recently about half of the customers are "sports fans" who have to wait in line for popular matches. The customer flow has increased significantly in the past week. To attract more consumers, many restaurants have launched "Olympic viewing packages" and extended their business hours. Some restaurants have also updated their audiovisual equipment to enhance the viewing experience. Watching the evening show has increased the sales of the restaurant's late night snacks, beverages, and other categories. On August 3rd, the "Mini Sports Games" held on the streets of Shanghai attracted the public to participate. Through more than ten fun and challenging events such as kettlebells, boxing, football, and table tennis, the public released their summer energy to the fullest. The picture shows a fitness coach leading the public to do yoga. Reporter Tang Yanjun from China News Service captured the Olympic effect, which ignited the enthusiasm of the public for sports. According to Meituan data, the sports search volume on the platform increased by 180% in July compared to June. Since July, the order volume of ball sports has grown rapidly, with tennis and table tennis related group purchase orders increasing by 172% and 50% year-on-year, respectively. The keywords "summer sports season" and "summer weight loss golden period" have become hot topics on multiple social media platforms. After the popularity of Citywalk, the diverse gameplay of Nightwalk has become a trend this summer. According to data, over 60% of China's consumption occurs at night, and the size of the nighttime economic market has exceeded 50 trillion yuan. In Beijing, the International Food Expo started in late June and will continue until the end of August, featuring nearly 80 dining events covering late night dining areas, commercial districts, and catering enterprises throughout the city. Chengdu relies on the "top tier internet celebrity night market", the commercial model of "never closing", and new activities such as night exhibitions and night tours to attract a large number of tourists. Shanghai launches a nightlife festival, Guangzhou creates the "Young City Yeah City" (homophonic with "Yangcheng Night Market"), Xi'an innovatively creates a new street space of "Datang Manufacturing" through the "Datang Night City"... It is the peak season of the "night economy", and various regions are seizing business opportunities. On July 30th, Pingxi Night Market in Nanning, Guangxi welcomed a large number of diners. Nanning Pingxi Night Market is famous for its diverse range of food, attracting many video bloggers and domestic and foreign tourists to come and "check in". Photo by Chen Guanyan, a reporter from China News Service. Under the scorching sun, escaping the heat and cooling off is the highlight of summer consumption. This summer, paddleboarding has become one of the popular sports in Beijing, with paddleboarding enthusiasts visible in many water bodies such as Shichahai and Liangmahe. On the social media platform Xiaohongshu, there are over 110000 notes about summer vacation travel, and everyone is sharing their own "cool" strategies for escaping the heat. On August 3rd, the Wumeng Grassland Scenic Area in Liupanshui City, Guizhou Province attracted tourists to come and enjoy the summer vacation. Chen Chuhong, a reporter from China News Service, reported that the sales of refreshing, fire reducing and health preserving dietary items are booming. Beijing Huatian Group, which has many time-honored restaurants under its umbrella, held the "Summer Flavor" Food Festival, focusing on melons. Ma Kai Restaurant unlocked the timely limited edition dish "shrimp skin tender luffa", Tongheju launched stir fried luffa, Huifeng Dumpling House's green melon and shrimp dumplings, and sales surged. HEYTEA has launched a new fruit and vegetable tea product called "Champion Slimming Bottle" in the summer, which combines ingredients such as kale, chia seeds, apples, lemons, etc., and has sold over 1.6 million cups. Luckin Coffee's watermelon flavored ice drink has attracted attention. Kudi Coffee launches seasonal flavored drinks such as grape, grapefruit, and bayberry. A beverage wholesaler in Shijingshan District, Beijing, said that since July, there has been a significant increase in consumer demand for refreshing beverages. This year, sugar free or low sugar beverages such as tea and coconut water with refreshing taste have become popular. (New Society)