Starting from the "Original Heart Pier", as the words "1921 Shanghai" slowly emerge, the scenery of the former Bund leaps into view... During the summer vacation, the immersive experience exhibition of red culture - "Digital One Big · Original Heart Journey" - was officially opened to the public at the First National Congress of the Communist Party of China Memorial Hall. By wearing VR glasses, the audience can instantly travel back to Shanghai in 1921 and immerse themselves in the realistic historical scenes from 360 degrees. This summer, a series of digital projects have illuminated the summer tourism landscape, weaving out a series of exciting new scenes and painting a series of unique new paintings. The integration of cutting-edge technologies such as virtual reality and artificial intelligence has led tourists from "just looking at the flowers" to "deep immersion", injecting new momentum into the cultural and tourism industry to continuously improve its quality. At the Yuanmingyuan Ruins Park in Beijing, the "Return to Haiyan Hall" project utilizes technological means to achieve digital restoration of the original site, allowing visitors to experience historical and cultural heritage firsthand; In Hangzhou, Zhejiang, a night tour feast is held by the Huansha River, where tourists can enjoy the scenery on both sides and learn about local culture through the interplay of light and shadow; In Changsha, Hunan, viewers can open their phones and scan postcards to take an AR cloud tour of Qi Baishi's former residence, view textual introductions and special effects animations. The deep integration of technology and cultural tourism projects not only gives birth to richer forms of cultural tourism, providing tourists with cooler and more interesting consumption experiences, but also inherits excellent traditional Chinese culture in a visible, audible, and perceptible way. The audience is immersed in the exhibition at Hunan Museum. People's Daily reporter Liu Wei's photo is like a dream, like a "mirror", shining brightly, and digitally interpreted... Hunan Museum uses modern technology to revitalize a thousand years of history and bring cultural relics to life. Through cutting-edge technologies and exhibition methods such as ultra high definition cultural relic scanning, 3D projection, fluid visual effect simulation, and large immersive LED spherical screens, the precious cultural relics in the Mawangdui Han Tomb are vividly displayed in front of tourists, causing continuous astonishment. Duan Xiaoming, the director of Hunan Museum, stated in an interview that "the field of cultural museums is at the forefront of digital transformation, and high-tech has opened up new paths for the dissemination of cultural heritage." The reporter observed that digital technology has gradually become one of the important means for improving the quality of tourism services and perfecting the tourism system across the country. The digital empowerment of intelligent transformation has greatly promoted the convenience and efficiency of cultural and tourism consumption, making tourists' journeys smoother and more enjoyable. This summer, I brought my child to Fujian for a trip. With just one mobile phone, I can complete scenic spot ticket reservations, hotel accommodation arrangements, itinerary planning, and even purchase local specialty foods and souvenirs on the 'Explore Eight Fujian' application Mr. Zhang from Beijing said. Industry experts say that smart tourism is an important achievement of the continuous integration of digital technology and traditional tourism, and an important manifestation of new quality productivity in tourism development, with a very broad development space. Currently, we need to seize new opportunities, embrace new technologies, expand new scenarios, explore new models, continuously promote the high-quality development of the digital cultural and tourism industry, and continuously drive the vigorous development of cultural and tourism consumption. (New Society)
Edit：NingChangRun Responsible editor：LiaoXin
Source：People's Daily Online
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