The popularity of short videos in 'internet famous cities' reflects the local practice of innovative development of humanistic economy, "said Xiang Yong, Dean of the Cultural Industry Research Institute at Peking University, at a recent symposium on short videos supporting the development of cultural and tourism industries. In recent years, with the rapid development of short videos, more and more cultural and tourism related works have been highly disseminated on platforms such as Tiktok, which has spawned a number of "online red cities": Zibo, Harbin, Tianjin, Tianshui... Xiang Yong believes that the emergence of these "online red cities" is a paradigm innovation of human and economic development in the emergence of urban circles, which reflects the self-confidence and self-improvement of local culture and the open expression of public focus, which is specifically reflected in the following aspects: First, the connection between local aesthetics and global aesthetics. For example, the Chinese afternoon tea "Zibo Taco" that initially brought Zibo barbecue into the attention of netizens is a strong connection between local aesthetic expression and global Westernist aesthetics. Through a systematic cross media narrative, it has gained resonance from everyone. The second is the spectacular display of grassroots expression of confidence in Chinese culture. Xiang Yong believes that the "little potato in the south", an internet hot spot born in the Harbin ice and snow craze, has turned the cultural differences between the north and the south into a spectacle on the Internet media, allowing netizens to get emotional flooding in this spectacle context, and feel warm and concerned in self mockery and roast. The third is the creative production of mass participation in carnival structures. Xiang Yong stated that in all the online works that have given birth to "internet famous cities", whether it is language and sound painting, or narrative and scene, they are all decentralized from the beginning. The filming of self media short videos may have the lowest cost, but the expression is also the most direct, allowing everyone to enjoy the pleasure of sharing and creative joy. Even self media with only over 400 fans can generate a large amount of traffic, and we must cherish this valuable mass creativity. Fourthly, it is the imaginative consumption of reshaping the sense of place in love. Xiang Yong pointed out that the "emergence" of cities such as Harbin allows people to re-examine their hometowns and reshape their relationship with them. This kind of collective power and grassroots power also need guides. Through Internet short videos and other ways, it sinks into community organizations, community organizations, industry associations or some opinion leaders, strengthening the remodeling of the sense of locality. Fifth, the government guides and coordinates efficient agile actions. Xiang Yong stated that the emergence of "internet famous cities" such as Zibo reflects the long-term planning of local governments, the keen dissemination of typical cases, and the systematic layout of rapid response to events. In his opinion, in order to build a "cross media creative communication ecology" mainly based on short videos, in addition to the long-standing "long" formula, it is also necessary to pay attention to forming a creative ecology from "character design" to "city design", from objects to emotions, from distant places to life, from grassroots to professional creation, from typical events to global scenes. Short videos can help netizens express their personal feelings while promoting the "out of circle" of cities, releasing local cultural values, and promoting the development of local characteristic economies. (New Society)
Edit：NingChangRun Responsible editor：LiaoXin
Source：China News Service Website
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