Ningxia: E-commerce empowers old areas to rejuvenate
2024-08-06
In a live streaming challenge for e-commerce influencers that ended in Yanchi County, Ningxia on the 3rd, Shandong e-commerce anchor Yuan Panxu won the championship with the result of "broadcasting for 4 hours, placing more than 450 orders, and a turnover of 27000 yuan". "The main products sold are Yanchi specialty agricultural products such as vinegar, goji berries, eight treasure tea, and yellow flowers. They have been sold many times before, and the product reputation and quality are equally good," Yuan Panxu said. 31 year old Yuan Panxu has 5 years of experience in the e-commerce industry and has traveled to Shandong, Guangxi, Fujian and other places for live streaming sales. Two years ago, he came to Yanchi County and settled down in the Shicheng Ninghao E-commerce Network (Western) Operation Base. Not only does this place provide free office space and live streaming equipment, but it also has channels, supply chains, support policies, and nanny style services, which are particularly friendly to e-commerce entrepreneurs Yuan Panxu said. As the main production area of Tan sheep, licorice, and small grains, Yanchi County's high-quality agricultural products are highly distinctive. However, the fragrance of wine is also afraid of deep alleys - constrained by factors such as remote geographical location, lack of e-commerce talent, and high logistics costs, local agricultural products once faced the dilemma of narrow sales channels and slow income growth for the masses. In recent years, driven by the cooperation between Fujian and Ningxia, Yanchi County has identified the e-commerce industry as a key county-level industry, promoting the deep integration of e-commerce with agriculture, commerce, tourism and other industries, and stimulating the vitality of rural industries. The Shicheng Ninghao E-commerce Network Batch (Western) Operation Base, built across regions by Shishi in Fujian and Yanchi in Ningxia, provides one-stop services such as live streaming, marketing, training, and supply chain for enterprises and individual entrepreneurs. The upstream and downstream development resources of e-commerce are mostly concentrated in the southeast coast. We have grafted their resources and established an e-commerce system covering all elements such as talent, supply chain, operation, warehousing, and logistics in Yanchi, creating a new e-commerce model The person in charge of the operation base, Shi Zhixiong, said that currently, the base has established supply chain cooperation with more than 170 enterprises across the country, and can provide more than 2500 selected products to meet the requirements of different types of anchors and influencers. We have reached a logistics fee reduction agreement with the courier company, reducing logistics prices by about 80% and saving more than 5.1 million yuan in logistics costs per year Shi Zhixiong said that since the operation of the base, 72 enterprises (merchants) have settled in, achieving a total online and offline sales of 788 million yuan. The local authorities actively guide Ningxia's characteristic industries to settle on e-commerce platforms, carry out live streaming sales and online sales, and the products are sold well in more than 50 cities in China. With the help of e-commerce platforms, the sales performance of Ningxia Yanchi Jin Jiuyang Animal Husbandry Co., Ltd. has been steadily increasing, with sales reaching over 20 million yuan in 2023. Online sales account for over 60%, "said Yuan Fanghua, the deputy general manager of the company. Through brand building and marketing promotion, the price of Tan sheep has improved, and the income of farmers has increased accordingly. There are about 60 farmers who have long-term cooperation with the company, with an average income increase of 20000 yuan per household. In order to fully support the development of the e-commerce industry, Yanchi County has introduced policies to support the development of the e-commerce industry, continuously improving infrastructure, perfecting logistics and distribution systems, and achieving full coverage of e-commerce service stations in administrative villages throughout the county. In the past, when we were doing e-commerce, we lacked a business environment, talent, and platforms. After several years of development, not only has there been a business environment, talent, and platform, but it has also been matched with more opportunities, resources, and funds Yang Zongmao, the president of Yanchi County E-commerce Industry Development Association, said that the association has attracted more than 150 enterprises to join. Focusing on improving the support system for strengthening agriculture, benefiting agriculture, and enriching farmers, the Third Plenary Session of the 20th Central Committee of the Communist Party of China decided to put forward requirements such as "strengthening county-level industries for enriching the people" and "cultivating new industries and business models in rural areas". The e-commerce industry in Yanchi has achieved development from scratch and from existence to excellence, and has become a new path for the people of Yanchi County to increase their income, become prosperous, and start their own businesses Liu Na, Deputy Secretary of Yanchi County Committee and County Mayor, stated that in the future, the e-commerce team will leverage their advantages in brand awareness, product creativity, and business philosophy to fully promote the healthy and orderly development of the e-commerce industry. (New Society)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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