On August 1st, it was learned from the China Article Numbering Center under the State Administration for Market Regulation that as of the end of June 2024, the total number of consumer goods registered using commodity barcodes in China has exceeded 200 million. According to statistics from the International Article Numbering Organization (GS1), the total number of consumer goods registered in China ranks first in the world. In the first half of 2024, China registered 9.664 million new consumer goods using commodity barcodes, a year-on-year increase of 14.8%, and the total number of consumer goods reached 2008.47 million. This reflects that under a series of policies to promote consumption, the Chinese consumer market has strong vitality among business entities, and the social and economic recovery and development trend is good with sufficient momentum. As the only product "ID card" identification for consumer goods, the product barcode is a representation of the entry of consumer goods into the market circulation. Every time a company declares a product barcode data, it marks the birth of a new product. According to the 97 major categories of national economic industry classification, consumer goods currently cover 90 major industry categories, with a coverage rate of 92.8%. Among them, there are four major categories of consumer goods with a variety of tens of millions, namely: 46.524 million in the textile and clothing/shoe/hat manufacturing industry, 43.217 million in the wholesale industry, 37.386 million in the retail industry, and 11.557 million in the leather/fur/feather (velvet) and its products industry. According to statistics from the four major economic regions in China, the total number of consumer goods in Northeast, Eastern, Central, and Western China is 2.258 million, 184.289 million, 8.108 million, and 6.192 million, respectively, accounting for 1.1%, 91.8%, 4%, and 3.1% of the total. Among them, the eastern region includes five provinces and cities in China with over 10 million types of consumer goods, namely: 79.323 million types in Guangdong Province, 33.351 million types in Zhejiang Province, 24.655 million types in Shanghai, 12.982 million types in Fujian Province, and 12.916 million types in Beijing. In addition, in terms of the year-on-year growth rate of consumer goods varieties, the Northeast region increased by 33%, the Eastern region increased by 10.1%, the Central region increased by 27.4%, and the Western region increased by 24.6%. The total amount of consumer goods varieties in the four major economic regions of the country showed a double-digit growth trend, reflecting the booming consumer demand in each region and driving the coordinated and progressive development pattern of the consumer goods market. (New Society)