Network anchor officially becomes a 'new profession'-瞭望新时代网

Network anchor officially becomes a 'new profession'

2024-08-01

On July 31st, the website of the Ministry of Human Resources and Social Security announced a notice jointly issued by the Ministry of Human Resources and Social Security and three other departments. The notice announced 19 new professions, including biotechnology technicians. Among them, internet anchors who have attracted much social attention are also among this new group of professions. In recent years, online live streaming has developed rapidly, and there are many professionals in the field of online anchors. Many people have friends who work as anchors, and even have worked as online anchors themselves. According to reports, as of the end of last year, there were 15.08 million professional internet anchors in China. What does it mean to be recognized as a new profession by the state? What national policy benefits can practitioners enjoy? What kind of support can I receive in terms of skill training and career recognition when working as an online anchor in the future? Pay attention to the vocational skills training supported by the country for online anchors. Online anchors are not unfamiliar to most people. The "China Network Audiovisual Development Research Report (2024)" released by the China Network Audiovisual Program Service Association at the end of March this year revealed the size of the population engaged in professional online broadcasting. According to the report, as of the end of 2023, there are 15.08 million professional online anchors in China. As of December last year, the number of online audiovisual users in China reached 1.074 billion, with a utilization rate of 98.3%. Online audiovisual continues to be the largest Internet application. This time, the Ministry of Human Resources and Social Security and other departments announced a new batch of new professions, officially recognizing online anchors as a new profession recognized by the state, and clearly defining their job responsibilities. According to the newly released career information for 19 professions, the main job tasks of online anchors are six: conducting online performances, analyzing audio-visual needs, and assisting in determining live streaming or filming script content; Write and prepare scripts for online performances, audio-visual content broadcasts, or live broadcasts; Design appearance, voice, and makeup image based on program positioning, live broadcast theme, and personal characteristics of the anchor; Produce and disseminate content that conforms to the core socialist values, control the production process of online performances, interactive communication, audio-visual programs, etc., and guide the direction and content of topics; Organize and implement online interactive activities in an orderly manner, manage interactive content such as live streaming, bullet comments, and comments, and handle unexpected user interactions during synchronous or asynchronous dissemination; Participate in data statistics, analysis, and optimization in the dissemination of online performances, audio-visual content, etc. Becoming a new profession, the most direct change for this job is to be included in the Occupational Classification Dictionary. In terms of career development, skill training, and career recognition, it will enjoy national policies like all professions. In recent years, China has announced a series of new professions in multiple batches since 2019. After the announcement of the new profession, relevant platforms will be organized and constructed to create learning opportunities for practitioners in the new profession. Regarding the 19 new professions announced this time, Wang Xiaojun, Deputy Director and First level Inspector of the Vocational Capacity Building Department of the Ministry of Human Resources and Social Security, also made it clear that the next step in announcing the new professions will be to organize the development of vocational standards and training materials, orderly carry out vocational skills training and evaluation work, strengthen the training of new vocational and technical skills talents, and provide continuous support for industrial transformation and upgrading development. This also means that practitioners of the "new profession" of online anchors will receive state supported vocational skills training and participate in vocational evaluations. Pay attention to platform 2, which should publicly disclose policy support for order allocation, compensation, algorithm rules, etc. In addition to vocational skills, for online anchor practitioners, obtaining "national recognition" also concerns their own labor rights and social security issues. A small Zhou who has been engaged in music live streaming for a long time told reporters, "Our industry has become a new profession, and we are also normal workers. How to protect the rights and interests of workers that we enjoy, whether social security can cover them, and how to appeal in case of disputes, these matters that involve our immediate interests, I am also very concerned." The reporter learned from the Ministry of Human Resources and Social Security that the government continues to introduce relevant policies to protect the rights and interests of practitioners in new forms of employment and new professions. Many anchors work as anchors in platform enterprises. This year, the Ministry of Human Resources and Social Security issued documents such as the "Guidelines for the Protection of Rest and Remuneration Rights and Interests of Workers in New Forms of Employment", which clarified the rights and interests of workers employed by platform enterprises. For example, for personnel employed by platform enterprises, according to the "Guidelines for the Disclosure of Labor Rules for New Forms of Employment Workers", platform enterprises should disclose the rules and regulations, standard contract terms, algorithm rules, and operating mechanisms for order allocation, remuneration and payment, working hours and rest, etc. to new forms of employment workers who rely on the platform for employment. This guideline specifically lists the rules that should be made public, including platform order allocation rules, including the basic principles of order allocation, order priority allocation or differential allocation rules, etc; Including piece rate and determining factors, percentage and determining factors, remuneration composition and payment cycle, payment method and other remuneration rules; It also includes service requirements and norms, assessment systems, situations, methods, and standards for rewards and punishments, channels for workers to appeal, procedures for handling appeals by enterprises, and feedback methods for results, among other reward and punishment rules. The "Guidelines for the Protection of Workers' Rights and Interests in New Forms of Employment" stipulate the mechanism for resolving labor disputes within enterprises and the protection of trade union rights and interests services. It is explicitly stated that platform enterprises should establish and improve regular communication mechanisms with new forms of employment workers and appeal mechanisms for new forms of employment workers, and smooth online and offline communication channels. Pay attention to 319 new professions, most of which are related to the digital economy. The announcement of a new profession will not only bring changes to practitioners, but also have an impact on specific areas of economic and social development involved in this profession. Associate Professor Zhou Guangsu from the School of Labor and Personnel at Renmin University of China believes that online anchors have shown new characteristics such as professionalization, industrialization, and scale, and their role in driving employment and promoting comprehensive rural revitalization is becoming increasingly prominent. Zhou Guangsu stated that the new profession has brought about a richer supply of products and services, better meeting people's material and spiritual cultural needs. Guiding more people to join new professions will also help workers earn higher incomes and improve their living standards. We must support the healthy development of new occupational norms, provide more assistance for stabilizing employment and benefiting people's livelihoods, and inject more new momentum into the high-quality development of the economy and society Zhou Guangsu stated. Since the launch of new professions has brought positive impacts to economic and social development, how did the Ministry of Human Resources and Social Security consider the release of new professions? This release is the sixth concentrated release of new professions by the Ministry of Human Resources and Social Security in recent years. From 2019 to 2022, the Ministry of Human Resources and Social Security has successively released 5 batches of 74 new professions. For new occupations, the Ministry of Human Resources and Social Security has made a clear definition - it refers to occupations that have a certain scale of employees in socio-economic development, have relatively independent and mature professional and skill requirements, and are not included in the Occupational Classification Code of the People's Republic of China Occupational Classification Code. From 2019 to 2022, the Ministry of Human Resources and Social Security dynamically adjusts occupational classifications by releasing new occupational information every year. Most of the newly announced professions are related to the digital economy, with nearly half labeled as digital professions. For example, network security level protection assessors, generative artificial intelligence system application personnel, intelligent manufacturing system operation and maintenance personnel, etc Wang Xiaojun said. Regarding the new professions released in recent years, Wang Xiaojun summarized three characteristics: the emergence of a large number of digital professions, the expansion and increment of green professions, and the continuous improvement of life service professions. Wang Xiaojun stated that these newly announced professions closely focus on promoting the development of new quality productivity and creating more high-quality employment opportunities, highlighting digitization, greening, and lifestyle, reflecting the development and changes of new technologies, trends, and demands. 19 new occupational definitions: Bioengineering technicians are engineering and technical personnel engaged in biotechnology research, process and engineering design, product technology research and development, quality inspection, related technical guidance, and industrialization and scientific achievement transformation. Oral hygiene technicians are professional personnel engaged in oral health services such as oral disease prevention, healthcare, and disease auxiliary diagnosis and treatment. Network security level protection assessors use relevant technologies, methods, and tools to conduct security technology and management assessments of network systems and data in accordance with national laws, regulations, and technical standards related to network security level protection. Cloud network intelligent operation and maintenance personnel are engaged in the operation and maintenance of cloud network related service systems, using cloud computing and intelligent network technology and tools to achieve daily management, operation and maintenance, performance tuning, troubleshooting, emergency response and other work of cloud networks. Generative artificial intelligence system application personnel use generative artificial intelligence technology and tools to engage in the design, calling, training, optimization, maintenance and management of generative artificial intelligence systems. ● Industrial Internet operation and maintenance personnel use software, special equipment, testing instruments and tools to carry out network interconnection, data acquisition and processing, identification analysis application, platform application optimization, and system security maintenance for the industrial Internet system. Intelligent connected vehicle testers are personnel who use tools, measuring instruments, testing instruments, and equipment to verify and test the functionality of intelligent connected vehicles and their related components. Non ferrous metal spot traders are personnel engaged in trading activities such as non-ferrous metal spot research, acquisition, sales, hedging, risk control, storage and transportation, and delivery, providing corresponding business operations and trade consulting services. User growth operators are personnel who use digital tools to engage in the growth, management, and operation of enterprise or institutional users. Exhibition builders are personnel responsible for the construction and layout of exhibition venues, as well as the dismantling and cleaning work after exhibition events. A cultural and creative product planning and operation specialist is responsible for planning cultural and creative products, designing products with cultural elements based on market demand, and marketing and operating cultural and creative products. The operation and maintenance administrator of an energy storage power station is a personnel who uses tools, measuring instruments, testing instruments, and equipment to collect data, monitor the status, operate and maintain energy storage units or systems such as electrochemistry, compressed air, flywheels, and manage equipment information. The power quality administrator is a personnel engaged in power system power quality testing, monitoring, evaluation, governance, and management of power quality equipment, as well as debugging, maintenance, and renovation. Copyright brokers are personnel engaged in copyright trading, copyright registration agency, copyright trading, copyright value evaluation and other related services. ● The webmaster is based on the Internet and provides online performance and audio-visual information services in the form of live broadcast, real-time communication and interaction, and uploading audio and video programs. Ski rescuers are personnel who conduct safety inspections of skiers and facilities at ski resorts, and provide assistance to injured individuals before medical treatment. Hydrogen based direct reduction ironmaking workers operate equipment such as reaction shaft furnaces, heaters, process circuit systems, carbon dioxide removal systems, loading and discharging systems, coating systems, silo systems, etc., to produce hydrogen based direct reduction iron that meets quality standards. Intelligent manufacturing system operation and maintenance personnel are personnel engaged in intelligent manufacturing system data collection, status monitoring, fault analysis and diagnosis, preventive maintenance, maintenance operations, and optimized production. Intelligent connected vehicle installation, commissioning, maintenance personnel use specialized equipment, tools, and instruments to assemble, debug, test, coordinate, and monitor the status of intelligent connected vehicles and roadside equipment

Edit：Xiong Dafei Responsible editor：Li Xiang

Source：XinHuaNet

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