How to make a big industry stand out when taking small photos?
2024-08-01
The scale of the travel photography market continues to expand, and the industrial chain continues to extend. The development of the industry needs further standardization. How can small photos be used to create a larger industry? In recent years, the travel photography market has become increasingly hot, attracting a large number of businesses to enter new tracks and driving the development of related industries. However, some chaos in travel photography has also been exposed. The tourism photography industry still needs to be standardized and developed to further enhance the cultural and tourism industry. When I arrived in Quanzhou, I made a 'hairpin flower' guide in advance. Recently, tourist Lin Ru from Zhejiang took a set of exquisite hairpin flower photos while traveling in Quanzhou, Fujian. After posting the photos on her social media, she received many likes and praise. Travel photography not only provides an immersive travel experience, but also allows for satisfying "life photos". In recent years, travel photography has gradually become a must-have item for some tourists during their travels. In some popular tourist attractions, hundreds of travel photography shops are added every year; In the scenic area, dozens of camera teams often gather at a popular spot to shoot... The tourism photography market is becoming increasingly hot, driving the development of related industries such as clothing rental and makeup styling. However, some consumers have also reported that there are phenomena such as uneven levels of professional skills and misinterpretation of traditional culture in travel photography. At the same time as the release of the film, how to promote the healthy and sustainable development of the emerging consumer industry of travel photography, and further add color to the cultural and tourism industry, various regions have begun to make efforts to regulate and guide the market. From a few shops to the "street" with hairpins, big skirts, and wide leg pants... After the national intangible cultural heritage of the "hairpins" customs of the women in Xunpu Village, Quanzhou, Fujian, became popular all over the internet, tourists flocked to experience the beauty of the "hairpins". Beautifully dressed and exquisite hairpins can be seen everywhere in the village. Huang Shufen is a native of Chupu Village. Huang Shufen remembers that in the early years, there were only six or seven hairpin flower photo studios in Xunpu Village. However, since hairpin flower became popular, in just over a year, nearly 300 hairpin flower studios have opened in the village, and almost all of them are on the street. Yinuo from Jiangsu is a freelance photographer who has been collaborating with a local hairpin flower shop in Quanzhou since 2023. During the peak tourist season, Yinuo is always busy: "I once took photos for 17 tourists in one day, from 8am to 8pm." Not only in Chuanpu Village, Quanzhou, but also in tourist attractions such as Qianhu Miao Village in Guizhou, Pingyao Ancient City in Shanxi, Enshi Daughter City in Hubei, and Yanji Chinese Korean Folk Customs Park in Jilin, various characteristic travel photography themes have been sought after by tourists. The considerable economic benefits have attracted a large number of businesses to flock to the travel photography track. According to statistics, as of now, there are 1026 travel photography shops emerging in Fenghuang Ancient City, with more than 5000 direct employees. Since 2023, there have been 347 newly registered Korean ethnic clothing rental businesses in Yanji, Jilin, with a year-on-year increase of 1052%. According to industry reports, the market size of travel photography is gradually expanding and is expected to reach nearly 40 billion yuan this year. With the help of social media and short video platforms, travel photography continues to expand its influence, bringing economic benefits not limited to photography, but also forming industry chains such as makeup, photo editing, clothing customization, and jewelry production, cultivating new professions such as accompanying photographers and 'travel photography' evaluation experts Professor Zhou Yongbo from the Department of Tourism Management at the School of Sociology, Soochow University, and Vice Dean of Dongwu Think Tank, said. Frequent chaos affects tourists' experience. "Beautiful woman, stand here" and "turn around, look here"... At 7:30 pm, night gradually falls, and with the lights on, the area around Hongyadong in Chongqing has already been filled with tourists and photographers who come specifically to take photos. There is a small platform halfway up the mountain, which looks very impressive. But there are already seven or eight dressed 'Western Regions girls' waiting to take photos next to them Ms. Guo, a tourist from Anhui, found that it is very difficult for ordinary tourists to seize good positions. In recent years, as the travel photography market has become increasingly hot, disputes such as occupying roads for filming and unsatisfactory results have also emerged, affecting tourists' travel and photography experience. Some travel photographers nowadays are not professional, but they have attracted a large number of customers due to their low fees Yinuo admitted that low-priced travel auctions have had a certain impact on their business. The reporter saw on social media that some photography studios, when recruiting part-time photographers, even specifically stated "not too professional" to save costs. A netizen roast that he found a very cheap appointment from the Internet, but after getting the so-called "refined" photos, he found that not only the figure's fingers were blurred, but also the building lines in the background were deformed. Moreover, some tourists only pursue the release of films and ignore cultural connotations, resulting in cultural misinterpretation and dissolution from time to time. Huang Shufen found that since the second half of last year, some black and white hairpin flower designs have become popular, and even half hair with hairpin flowers have appeared, which does not conform to local customs and habits. Taking photos is a way to experience local culture while traveling, and should not be the only purpose. I hope everyone can pay more attention to the traditional culture behind the styling and clothing, "said Huang Shufen. How to make travel photography better empower the cultural and tourism industry "not only tests industry practitioners, but also requires relevant departments to strengthen management and guidance from institutional construction and publicity," said Zhang Yan, director of the Cultural and Tourism Research Center of Shaanxi Academy of Social Sciences. The reporter found that in order to provide tourists with a higher quality tourism experience, relevant departments have promoted the standardized development of the emerging tourism consumption industry of tourism photography by formulating relevant rules and admission mechanisms, or strengthening professional and cultural training for practitioners. In April of this year, Fengze District of Quanzhou City released the "Service Specification for the 'Hairpin Flower Enclosure' of the Crab Pond Women's Customs", which stipulated the experience service of the Hairpin Flower Enclosure from multiple aspects, making the experience of changing hairpins and traditional costumes from head to toe standardized. In response to the problem of non-standard ethnic clothing in the travel photography industry, in August 2023, the Cultural Bureau of Lhasa held a training on Tibetan clothing dressing knowledge, inviting experts to teach Tibetan clothing dressing knowledge. More than 60 travel photography practitioners participated in the training. In addition, some scenic spots have also balanced commercial photography and tourist demand by establishing admission mechanisms. For example, the Xixi Wetland Scenic Area in Hangzhou has set up free and paid commercial shooting areas for commercial shooting. To enter the corresponding area for commercial shooting, a reservation must be made at least one day in advance. For the paid area, payment must be made on the day of shooting, and a commercial shooting permit must be obtained with valid identification. Industry insiders remind consumers that when choosing makeup and photography institutions, they should inquire in advance about the scope of clothing selection, what items are included, whether all films are provided, and whether there is any additional cost for retouching. During the shooting process, consumers should also express their demands in a timely and accurate manner, and provide opinions and suggestions on the style and effect of the photos as soon as possible to avoid disputes in the later stage. (New Society)
Edit：NingChangRun Responsible editor：LiaoXin
Source：Workers' Daily
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