Weaving Splendid Scenery on Both Sides of Fen River - Observations on the Integrated Development of Culture and Tourism in Taiyuan, Shanxi Province
2024-07-31
In the scorching summer of July, by the banks of the Fen River, the beautiful Taiyuan opens its arms to welcome visitors from all directions. The cultural and tourism promotion, application display, project docking, and integration of high-quality resources from all parties have arrived as scheduled for the Shanxi Tourism Development · Jinxiu Taiyuan Tourism Promotion and Docking Event. In 2024, Taiyuan City will cross mountains and seas, travel from overseas to China, both north and south, and frequently carry out special activities such as investment attraction, cultural and tourism promotion, and talent introduction. I want to introduce Taiyuan with four words: the fusion of ancient and modern, the tenderness of mountains and waters, the richness of fireworks, and the vitality. Walking into Taiyuan, you can enjoy a comfortable and pleasant life. As described by Wei Tao, a member of the Standing Committee of the Shanxi Provincial Party Committee and Secretary of the Taiyuan Municipal Party Committee, on different occasions, the beautiful Taiyuan with the interweaving of ancient charm and modern style is accelerating the cultivation and strengthening of the strategic pillar industry of cultural tourism, becoming a hot spot for more and more people to check-in. Protecting the ecological background and reproducing the beautiful scenery on both sides of a clear river, with heaven and earth as the curtain and dancing on the water, the Jinyang Lake Theater in Jinyuan District, Taiyuan City, presents a performance that travels through ancient and modern times, and reproduces the bustling scenery of the ancient city of Jinyang, which is eye-catching. In the night, the element of "water" runs through the entire program, and the story of history and culture complementing each other is narrated. Wei Tao said that Taiyuan is surrounded by mountains on three sides, separated by water on one side, and surrounded by nine rivers. More than 30 forest parks are scattered throughout the suburbs, and the Fen River, the second largest tributary of the Yellow River, runs through the city with rippling blue waves. In recent years, the local government has adhered to the integrated promotion of mountain, water, gas, and urban governance, continuously exploring and doing a good job in "landscape", and supporting high-quality development with high-quality ecological environment. Guo Fanshen, the head of the Propaganda and Reception Department of the Fenhe Scenic Area Management Committee in Taiyuan City, has experienced the changes in the Fen River environment in recent years. "Migratory birds are very sensitive to water quality, and they fly wherever the water is good." With the improvement of Fen River water quality, there were not many migratory birds that used to fly to Fen River for wintering, but now it has developed into a scale of hundreds or thousands. Strolling within the Fen River scenic area, one can not only appreciate the scenery but also appreciate the culture: cycling along the bike path, one can appreciate the beautiful scenery of the Fen River; Standing on the "Fen River Evening Crossing" observation platform, overlooking the Western Hills, lush pine and cypress trees; Reciting the phrase 'What is love in the world, teaching life and death to each other?' in Yanqiu Garden, feeling the poetic ripples on the Fen River... With 'green' as the foundation, transforming ecological advantages into development momentum is the concept that this city, which has distinct labels such as' energy ',' heavy industry ', and' manufacturing ', firmly adheres to and practices. By hosting this event, Taiyuan continues to broaden the transformation path of "green mountains and clear waters are as valuable as mountains of gold and silver", shaping new driving forces and advantages for development. Shi Xudong, Secretary of the Party Group and Director of the Taiyuan Municipal Bureau of Culture and Tourism, stated that Taiyuan will focus on building eight tourism sub brands: "Ancient Capital Jinyang, Millennium City, Ecological Xishan, Poetic Fen River, Red Taiyuan, Made in Taiyuan, Rural Bingzhou, and Cool Taiyuan", working together to support the overall tourism brand of "Splendid Taiyuan". From urban to rural areas, from mountain peaks to rivers, from mine remediation to comprehensive utilization of waste... Taiyuan is embarking on a sustainable development path that integrates ecology, culture, and tourism, and promotes harmonious coexistence between humans and nature. Promoting the integration of culture and tourism, calling for the "Tang style and Jin charm of Jinxiu Taiyuan". Currently, the development momentum of the national tourism market is strong, and cultural and tourism consumption is "hot and hot". While welcoming new opportunities for transformation and upgrading, the cultural and tourism industry is also facing challenges of intensified competition. How to leverage the resource advantages of Shanxi's cultural and tourism industry and continue the popularity of cultural and tourism consumption? On the basis of achieving fruitful results in previous tourism development activities throughout the province, this event will also launch a series of supporting activities such as the "Jinyang Fenshui Sports Competition" and the "Food Culture Consumption Season", pressing the "acceleration button" to boost cultural and tourism consumption. At a press conference held by the Shanxi Provincial Government Information Office on the 11th, Wang Aiqin, Director of the Shanxi Provincial Department of Culture and Tourism, stated that Shanxi will implement the "Culture and Tourism+" action, strengthen the integration of "intangible cultural heritage+", "performing arts+", "health and wellness+" and "sports+", and develop new forms of tourism such as red tourism, rural tourism, health and wellness tourism, and low altitude tourism. As the venue for the Shanxi Tourism Development · Jinxiu Taiyuan Cultural and Tourism Promotion Matchmaking Event, Taiyuan focuses on the development positioning of "important cultural and tourism destinations at home and abroad", integrates and enhances regional resources, and promotes the deep integration of the tourism industry with other related industries. "Jinyangli, MIXC, Qingyuan Water City and other commercial complexes have opened a new experience of" one-stop "eating, drinking and playing TESCO Group; Numerous celebrities are indulging in singing in Taiyuan; International brand events such as the International Marathon, the International Road Cycling Race, the Fenhe Loong Boat Open, and the WTT Table Tennis Tournament were held in Taiyuan, and more and more tourists went to a city for a performance or a race. " Taiyuan Deputy Mayor Li Yongqiang said. Taking "cultural tourism+performing arts" as an example, dozens of concerts have been passionately held, and fans from all over the country have traveled across cities to make appointments. Taiyuan has implemented policies of "real money and silver" and provided warm and thoughtful services to transform the "flow" of performances into "retention" in the city, striving to build a "city of fans".? In April, 11 departments in Taiyuan jointly formulated and issued the "Several Measures to Support the Economic Development of Concert (Trial)". According to the ticket sales scale and revenue, the organizer will be awarded a prize of 150000 to 800000 yuan per event. Before and after the concert, the audience can enjoy free admission to some scenic spots and museums with their concert tickets; On the day of the concert, the transportation department increased the number of free shuttle buses, making "day tours and night performances" the norm. Today, you can visit Jinci Temple and museums during the day to experience the intangible cultural heritage of dough sculpture, rubbing, Paper Cuttings, etc; After nightfall, you can stroll along Zhonglou Street and the ancient county town of Taiyuan, immersing yourself in the hustle and bustle of fireworks and light. A large number of cultural and tourism integrated formats, such as agricultural tourism, cultural and sports tourism, cultural and tourism with technology, and cultural and tourism with ecology, are refreshing. Taiyuan presents a strong trend of "cultural and tourism+" multi industry integration development. To enhance the quality of the city and create the "first good place for people's livelihood and happiness" with the concept of "hosting a grand event and revitalizing a city", Shanxi concentrates resources and strength to support tourism development activities, including urban infrastructure construction, overall environmental optimization, and industrial integration development, and to create an internationally renowned cultural and tourism destination. The beautiful scenery on the land of Sanjin is not only a cultural and tourism project, but also a livelihood project. The ancient villages that have been awakened in the Taihang Mountains have improved and enhanced the living environment in rural areas; Datong Jinhua Palace National Mining Park is once again dressed in green, creating a new cultural and tourism experience of "surface ecology and underground exploration"; The integrated management of Yuncheng Salt Lake has been promoted, becoming a good destination and check-in spot for tourists to enjoy the mountains, water, and nature. The theme of this event is "Tourism makes life better", aiming to further innovate and enrich the cultural and tourism product formats in Shanxi, optimize the supply of cultural and tourism products, better meet the new needs of the general public for the cultural and tourism market and their new expectations for a better life, and combine the holding of the conference with industrial transformation, transportation construction, rural revitalization, and other work to enhance people's well-being through the opportunity of "holding the conference". Around the "Three Ones" tourist highways of Taihang, Yellow River, and Great Wall, Shanxi is accelerating the construction of three major tourism sector road grid bureaus with a total length of 13060 kilometers, including mainline connectivity, branch line circulation, and surface network. At the "Promoting High Quality Development" series of themed press conferences held by the State Council Information Office in May, Tang Zhiping, Vice Governor of Shanxi Province, stated that the "Three Ones" tourism highway has a total length of 13000 kilometers and will be fully completed by the end of 2024. "The 'Three Ones' tourism highway can' string together '970 tourist attractions and scenic spots along the way, facilitating personalized tourism and immersive experiences for everyone." At the same time, Taiyuan City will rely on the Jinyang Cultural Tourism Resort to build a comprehensive cultural tourism distribution center throughout the province, comprehensively optimize the road network in the region, reasonably plan and construct supporting facilities such as parking lots, add bus routes and tourist special lines, and introduce modern transportation modes such as shared bicycles and shared cars. The interweaving of tradition and modernity, the compatibility of fireworks and artistic style, has painted the happy background of this city. Taiyuan interprets in its own way what is the "first good place for people's livelihood happiness". Today, Taiyuan is embracing the world with a more open attitude and a brand new image Wei Tao's beautiful Taiyuan, which was depicted with emotion at the China (Taiyuan) - Türkiye International Cooperation and Exchange Promotion Conference held in May, gradually came into the eyes and hearts of more and more tourists from all over the world. (New Society)
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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