Summer darling "ice cream focuses on health this year
2024-07-25
Entering summer, ice cream has once again become the darling of the market as a great way to cool down. According to the China Green Food Association, the ice cream industry is experiencing rapid development, and it is expected that the market size will exceed 206.1 billion yuan by 2027. Many beauty enthusiasts share the common concern of wanting to eat sweets but not wanting to gain weight. This year, the health attributes of ice cream, such as no additives, low calorie, and zero sucrose, have attracted attention. Brands have launched new products to reduce sugar intake without affecting the taste. The upgrade of cold chain logistics has become a habit for online shopping of ice cream. The significant improvement of domestic cold chain logistics, including the three fold expansion of cold storage capacity in eight years and the six fold growth of cold chain transportation vehicles, provides strong support for efficient distribution in the online ice cream market. In the first half of 2024, ice cream sales on a certain short video platform surged by 97.8% compared to last year. The data analysis platform Feigua Research found that the age group of 31 to 50 constitutes the main force of ice cream consumption. Brand effect, gift giving needs, and taste preferences have become key factors in the decision-making of purchasing audiences. Health attributes such as no additives, low calorie, and 0 sucrose have received attention. Taste, texture, and freshness are the most important elements in product experience for people. Although ice cream products priced around 100 yuan still dominate the market, with the increasing demand for quality among Chinese consumers and the addition of international brands, the sales of high-end ice cream with higher average selling prices have surged. In the first half of 2024, local ice cream brands performed outstandingly, accounting for over 80% of sales. In contrast, New Zealand and French brands hold 7.01% and 6.32% of the market share, respectively, thanks to their high-quality raw materials and brand influence, closely following closely behind. In the analysis of ice cream ingredients, vanilla flavor leads with a sales proportion of 11.61%, becoming the absolute first choice for people. At the same time, with the popularization of healthy eating concepts, ice cream containing lactic acid bacteria and fresh fruit ingredients has gradually attracted attention, not only meeting consumers' nutritional needs, but also enriching product lines and increasing market competitiveness. Reducing sugar "leads the trend of health, and healthy ingredients have become a new trend. In recent years, the improvement of health awareness and the support of relevant policies have led to" reducing sugar "becoming a social consensus. According to statistics, 23% of consumers have reported that ice cream is too sweet and even uncomfortable. To this end, major brands have actively responded by launching low sugar and zero sugar ice cream series, committed to reducing sugar intake and meeting the concept of healthy living without affecting the taste. At the same time, Chinese people are increasingly valuing the transparency and health value of food ingredients, with 13% of ice cream purchasing decisions influenced by health factors. Some brands have keenly captured this trend, emphasizing the concept of health and launching pure formulas with zero trans fat and zero preservatives, successfully attracting a group of consumers who pursue a healthy lifestyle. The combination of classic and new products for sale in "family wear" is cost-effective. Considering the characteristics of cold chain transportation, ice cream brands widely adopt a combination sales strategy, which has driven the explosive growth of ice cream combination products. By combining classics with new products, not only does it help new products quickly open up the market, but it also provides consumers with diverse choices. Large capacity home shared packaging has become the first choice for hoarders due to its high cost-effectiveness. At the same time, the "hourly delivery" service of e-commerce platforms, combined with offline supermarkets, has created a new model of "live streaming+instant retail". Consumers can enjoy a convenient shopping experience of "instant viewing, instant ordering, and instant delivery", greatly reducing the time from placing an order to enjoying delicious food, meeting the modern pursuit of speed and convenience. (New Society)
Edit：HAN ZHUOLING Responsible editor：CAICAI
Source：People.cn
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