When the Paris Olympics encountered Made in China
2024-07-22
The Paris Olympics are approaching, and athletes are entering the final sprint stage of preparation. At that time, besides the Chinese "Olympic Sky Team", there will also be many Chinese made athletes on the Olympic stage, which will provide important guarantees for the smooth operation of the Olympic Games. According to reports, several Chinese companies will provide sports equipment for various events such as wrestling, boxing, judo, cycling, taekwondo, and gymnastics. Some bicycles produced by enterprises will accompany Chinese cycling team members on the Olympic track. A barbell manufacturer has also become the exclusive supplier of weightlifting equipment for the Paris Olympics, and its weightlifting equipment arrived in Paris in early May this year. In the table tennis arena, from the table tennis table to the competition balls and even to the floor glue, they are all "contracted" by Chinese companies. In events such as beach volleyball, tennis, judo, etc., the "bullet time" technology provided by Chinese technology companies will also make a stunning debut, and global television viewers can see still images like science fiction movies during the competition. In addition to competition equipment, the Chinese made content in the peripheral products of the Paris Olympics is also not low. 80% of the mascot doll "Frey é" is outsourced to Chinese manufacturers for manufacturing, and one million designated official Olympic silicone bracelets with the words "PARIS2024" have been delivered. Yiwu made cheering sticks, Eiffel Tower, Gallic rooster and other products will also appear on and off the field. Not only does the "Olympic economy" continue to heat up, but under the combined effect of multiple international sports events, the order volume of sports equipment such as basketball, football, volleyball has surged, and China's sports equipment exports have set off a wave. According to statistics, in the first five months of this year, the export of sports goods and equipment from Yiwu, known as the "World Small Commodity Capital," reached RMB 4.1 billion, a year-on-year increase of 44.4%; In the first four months of this year, Guangzhou Customs Zone enterprises exported a total of 1.59 billion yuan worth of sports goods and equipment. Made in China shines on the Olympic stage, showcasing the vitality and brand influence of China's manufacturing industry to the world. This is also a high recognition of China's complete industrial chain and supply chain system. From product output to participating in standard setting, from equipment supply to technical cooperation in more scenarios to commercial sponsorship, it marks the steady pace of Chinese enterprises' "going global". The frequent appearances of Chinese brands in super sports events have driven the development of China's sports economy and injected new momentum into imports and exports; At the same time, it also completed another narrative of China's new development story, making the national temperament and image of openness, inclusiveness, innovation confidence, and green development more rich and three-dimensional. Why is Chinese manufacturing favored? At the end of the day, it's still about having enough strength. In global competition, strength ultimately speaks for itself. Backed by China's complete manufacturing system and efficient supply chain, many enterprises have devoted themselves to cultivation, insisting on quality first and striving for excellence, continuously promoting technological innovation, increasing independent research and development efforts, and continuously enhancing product competitiveness, making products fully comply with the strict quality standards of super sports events such as the Olympic Games. Just like how a Chinese brand of table tennis has been used as a ball for international competitions more than 60 times, this is no longer simply explained by "luck". Behind stable quality lies advanced production techniques, scientific and efficient operational management, and a high level of industry development. In addition, many enterprises continue to strengthen their awareness and confidence in participating in international competition, enhance brand building, keenly perceive market demand and changes, boldly go out and compete with competitors, and continuously accumulate experience to help enterprises achieve new development in the global market. They appeared at the Olympics, but it was the result of accumulated experience. Of course, such achievements cannot be achieved without the assistance of relevant policies. Not long ago, Xiamen City clarified the key points of optimizing the business environment, proposed to promote the pilot program of integrating domestic and foreign trade, and guided and supported characteristic industries such as sports equipment to enhance their integrated management capabilities; The local customs continue to optimize customs clearance services, improve convenience, and assist enterprises in sailing overseas. As a result, Chinese enterprises are accelerating their "going global" efforts, which is a vivid manifestation of China's "opening the door wider and wider". Many netizens have expressed their eagerness to search for more "Easter eggs" about Chinese manufacturing at the Paris Olympics. I hope the fusion of Chinese manufacturing technology and romance will bring more joy and surprises to people, and I also look forward to the "gold content" of this medal won by Chinese manufacturing first in the Olympic arena reaching a new high. (New Society)
Edit：Xiong Dafei Responsible editor：Li Xiang
Source：GMW.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Think Tank
Recommended Reading Change it 
Home
