Ministry of Commerce: In the first half of the year, China's online retail sales reached 7.1 trillion yuan, an increase of 9.8%
2024-07-19
According to the website of the Ministry of Commerce, in the first half of this year, China's online retail promoted the recovery and improvement of consumption, industrial e-commerce deeply promoted the integration of data and reality, platform enterprises innovated and developed, and international economic and trade cooperation in the e-commerce field continued to expand. Promote the resilience of consumption momentum. The Ministry of Commerce will work with various regions to carry out digital consumption enhancement actions, promote the high-quality development of rural e-commerce, and guide the holding of the National Online New Year's Goods Festival and Double Product Online Shopping Festival. In the first half of the year, China's online retail sales reached 7.1 trillion yuan, an increase of 9.8%. Among them, the online retail sales of physical goods reached 5.96 trillion yuan, an increase of 8.8%, accounting for 25.3% of the total social retail sales. Digital goods, service consumption, and trade in have become new growth points, with AI learning machines and smart wearables growing by 136.6% and 31.5%, respectively. The focus is on monitoring the growth of online tourism and online catering by 59.9% and 21.7%, respectively. E-commerce platforms collaborate in multiple ways, supporting the trade in of over 400000 products and synchronous recycling of over 300 categories. The main platforms for refrigerators, washing machines, mobile phones, and televisions have seen an increase of 82.1%, 70.4%, 63.9%, and 54.3% in trade in. Deepening the integration of data and reality. The Ministry of Commerce focuses on monitoring a 6.0% increase in transaction volume on B2B platforms. The digitalization of industrial e-commerce empowers both upstream and downstream of the industrial chain, with one-stop centralized procurement, cloud factories, and precise matching to enhance the level of digital management throughout the supply chain. Large scale equipment updates drive the continuous expansion of digital procurement scale, and major industrial product platforms shorten procurement time by 70%. The strategy of "promoting agriculture through digital commerce" has been deeply implemented in Hunan and Hubei provinces to support the high-quality agricultural product industry belt, aggregate agricultural product demand and production capacity, drive an increase of 21.7% in online retail sales of agricultural products, and support over 8700 regional public brands of agricultural products. Innovative development of platform enterprises. Since the beginning of this year, major e-commerce platform enterprises have invested over 48 billion yuan in research and development. Artificial intelligence technology is widely used in consumption, operation, transportation, and other aspects. Virtual shopping, spatial makeup testing, AI customer service, autonomous driving, and other technologies have improved the consumer experience and opened a new stage of intelligent e-commerce. Intelligent operation and marketing tools help businesses reduce costs and increase efficiency, improve product efficiency by 40%, increase user response efficiency by 60%, and increase AI material click through rates by 45% compared to ordinary materials. International cooperation continues to expand. Signed new memorandums of cooperation on e-commerce with Serbia, Bahrain, and Tajikistan, expanding the number of "Silk Road e-commerce" partner countries to 33. Out of the 38 construction tasks in the Shanghai "Silk Road E-commerce" Cooperation Pilot Zone, 36 have been fully implemented, forming a series of institutional demonstration and leading open achievements such as cross-border electronic invoice interoperability and electronic bill of lading. A number of public service platforms have been established, including talent training, think tank alliances, and partner country pavilions. (New Society)
Edit：NingChangRun Responsible editor：LiaoXin
Source：China News Service Website
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