Summer economic fireworks rise, igniting new vitality in the consumer market
2024-07-18
Strolling through the Suzhou garden water town, experiencing the classical charm intertwined with modern light and shadow on a moonlit night dream; Exploring the West Lake in Hangzhou at night, immersed in the dreamlike symphony of ancient bridges, flowing water, and digital light shows; Strolling through the narrow and wide alleys of Chengdu, savoring the collision of traditional snacks and street art trends... Recently, various regions across the country have been competing to innovate cultural and tourism models, using the "summer night stars" to ignite a new consumption engine and let the city's nights shine brightly. Recently, creating themed night tours has become a key factor in activating the "night economy" in many cities. Shanghai has launched the 2024 Nightlife Festival, featuring 100 summer night themed activities centered around different dimensions such as night shopping, night food, and night tours, allowing domestic and foreign tourists to deeply experience the charm of "Night Shanghai" and continuously unleash the vitality of night time consumption; Hainan has launched over 50 themed activities in the fields of culture, cuisine, and other areas to activate the summer tourism market; Chengdu city is hosting the "Night Culture and Tourism Consumption Season", where tourists can experience various new scenes such as night entertainment, night tours, night markets, and night reading, experiencing the liveliness of the city and the depth of culture... "The night economy showcases the vitality and" fireworks atmosphere "of a city, allowing consumers to fully grasp the cultural heritage and lifestyle of the city, becoming a" city business card "that attracts consumers," said industry experts. Night market culture is also a vivid manifestation of the thriving development of the 'night economy'. In recent years, night markets have sprung up like mushrooms after rain in various regions, becoming a source of "fireworks" for urban nightlife. Beijing hosts events such as the "Late Night Cafeteria Carnival" and the "Guijie Festival", focusing on nighttime dining consumption. Various snacks are fragrant, bustling with people, and lively, conveying the enthusiasm and vitality of the city; Yuecheng District in Zhejiang Province strongly supports the night market economy and builds a night market brand. Night markets not only offer food, drink, and entertainment, but also reading, studying, and exercising. In the dazzling lights of the night, cultural heritage and historical memory complement each other. Industry experts say that the "night economy" has extended consumption time, expanded consumption space, and created increasingly diverse consumption scenarios. From night market snacks to night cultural experience, the "night economy" meets the growing diversified needs of consumers, promotes the development of catering, entertainment, shopping and other industries, and continuously injects new power and vitality into economic development. With the vigorous development of the "night economy" in various regions, the consumption enthusiasm of the cultural and tourism market is constantly ignited. At Gulangyu Island in Xiamen, as night falls, historical buildings are gently enveloped by light and shadow, and concerts and cultural performances are staged in rotation, adding more artistic and romantic atmosphere to this island; The "Yongning Gate Light and Shadow Show" under the Xi'an City Wall uses high-tech means to turn the ancient city wall into a flowing historical painting, allowing tourists to experience the thousand year vicissitudes of the ancient capital in the interplay of light and shadow. The core of local nighttime cultural and tourism consumption is to extend the consumption chain in terms of time and scene, provide diversified services to meet the needs of different groups of people to drive consumption, form localized and international, traditional and trendy nighttime cultural and tourism consumption clusters, retain the 'fireworks atmosphere' of the city, release regional economic vitality, and nurture new consumption points The above experts believe that. Faced with the consumption potential released by the "night economy", how to further enhance the consumption experience and enrich the consumption industry has become a question that needs to be continuously considered in various places. Industry experts suggest that in the future, various regions can further tap into local nighttime leisure resources, accelerate the cultivation of nighttime service industries such as film and television, entertainment, tourism, and sports, and create more diverse nighttime consumption scenarios. Let the 'night economy' become an important force in promoting urban economic development and improving urban quality, and jointly draw a colorful new landscape of summer night tourism.
Edit：NingChangRun Responsible editor：LiaoXin
Source：People's Daily Online
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