Innovate and make traditional Chinese medicine culture flourish
2024-07-18
The supply of sour plum soup in traditional Chinese medicine stores can't meet the demand. acupuncture and moxibustion and massage attract young people to experience in groups, paste "three volt stickers", and dry the back for health care. In the past two years, traditional Chinese medicine health care has been favored by more and more young people, and has become a healthy lifestyle. The rise of "ancient health preservation" is not accidental. With the acceleration of the pace of life and the improvement of health concepts, many young people have an increasingly urgent need for health preservation and care, and the traditional concept and characteristic advantages of traditional Chinese medicine for preventing diseases are in line with this demand. For example, the recent 40 day "Sanfu Tian" is considered by traditional Chinese medicine to be the best time for "treating winter diseases in summer". Therefore, some hospitals have opened "Sanfu Tie" clinics or provided attentive home services, providing convenient medical treatment for people suffering from chronic diseases such as respiratory diseases, allergic rhinitis, and chronic pharyngitis, better meeting everyone's health needs. It also fully demonstrates that the "Sanfu Tie" with a history of thousands of years has been widely recognized and is inspiring people's interest and enthusiasm in understanding and loving traditional Chinese medicine. The profound and extensive culture of traditional Chinese medicine is both traditional and modern. The key to promoting the integration of traditional Chinese medicine culture into production and life is to accelerate the transformation from content supply to product supply, that is, to innovate and enhance service capabilities. From "soaking goji berries in a thermos cup" to "eight dan brocade becoming popular in social circles", it is not difficult to see that in order to make traditional Chinese medicine culture trendy, it is necessary to deeply explore its cultural connotations, creatively transform the concept of traditional Chinese medicine health preservation from a symbol or concept into a concrete and fashionable element, and integrate it into daily life, forming a cultural consciousness of promoting health among the masses. In addition, many regions are also exploring the deep integration of traditional Chinese medicine culture with tourism, education, technology and other industries. Through extensive mass activities, active development of traditional Chinese medicine museums, and the creation of traditional Chinese medicine cultural propaganda and education bases, a good atmosphere for the inheritance, innovation and development of traditional Chinese medicine is being created. The traditional Chinese medicine culture, known for its practice of using hanging pots to benefit the world, emphasizes the compassion of doctors and the ability to cure illnesses with effective medicine, while also addressing the chaos of deception and fraud. A journalist investigation found that some online "Sanfu stickers" are mixed with fish and pearls, not only with large differences in ingredients, but also with a wide variety of product types, and can be freely labeled. In addition, various health products under the banner of "old traditional Chinese medicine" and the uneven level of traditional Chinese medicine health care service industry often weave lies and exaggerate their effectiveness, which not only damages the legitimate rights and interests of consumers and threatens their physical health, but also has a negative impact on the dissemination of traditional Chinese medicine culture. According to statistics, in 2023, the national market regulatory authorities investigated and dealt with 9572 cases of illegal advertising of "miracle doctors" and "miracle drugs", with fines totaling 125 million yuan. In this regard, while strengthening market supervision, consumers themselves should also improve their ability to judge and distinguish, and should not blindly replace other treatments with health care to avoid worsening diseases. In February of this year, the National Health Commission and other departments jointly issued the "Opinions on Further Strengthening the Construction of Health Culture in the New Era", proposing to deepen the implementation of the Traditional Chinese Medicine Culture Promotion Project. Promoting the culture of traditional Chinese medicine means not only gaining popularity, but also going global. During the recent Dragon Boat Festival holiday, some places showcased the unique charm of traditional Chinese culture and medicine to both domestic and international audiences by holding exhibitions showcasing traditional Chinese medicine culture and experiencing the production of traditional Chinese medicine sachets. This is a beneficial attempt. Promoting overseas exchanges of traditional Chinese medicine culture is conducive to attracting more young audiences around the world to understand the health concept of traditional Chinese medicine and appreciate its wisdom. (New Society)
Edit：HAN ZHUOLING Responsible editor：CAICAI
Source：chinanews.com
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