Digital consumption leads new changes in lifestyle
2024-07-16
The application of digital technology and the development of digital economy have made information increasingly symmetrical and consumer demand upgraded. Almost all information such as prices, suppliers, origin, and composition of goods are transparently presented in the digital world, forcing enterprises to meet customer needs and providing customers with more choices, thus giving rise to digital consumption patterns. The emergence, development, characteristics, and trends of digital consumption lead to new changes in lifestyle. Digital consumption is the upgrading technology revolution and industrial transformation of Internet consumption that drive the innovation of business model. Digital technology, digital industry, and digital economy bring about digitized products, tools, software, and services. Consumption content determines consumption mode, which is different from traditional new products, services and tools. Even Internet consumption is difficult to meet. It is bound to promote consumption transformation, innovate consumption mode, support consumption upgrading, and shape digital consumption. The most typical mode of digital consumption is to transform and upgrade from the Internet plus+physical store mode to the "product base+digital platform+logistics distribution" mode, which has realized online services such as offline drainage, offline services such as online delivery and experience, optimized service and management processes, promoted many innovations of online and offline linkage, integration and interactive development, improved online and offline transaction efficiency, and driven the transformation and upgrading of many consumer industries such as catering, travel, accommodation, entertainment, education, finance, etc. Convenient online shopping has changed the way consumers access goods and services, reduced time and information costs, enhanced transaction transparency, brought diverse choices, and become an indispensable way of consumption in life. The upgrading from Internet consumption to digital consumption has deepened the connotation and expanded the extension. One is the innovation of consumer factors. For example, the digitization of consumer subjects and objects, consumer channels and tools, as well as the digitization of consumer concepts and environments, has led to the emergence of new games and social media such as virtual reality, as well as the use of cloud technology to gather cultural tourism products in the cloud, such as "cloud tourism" and "cloud gathering", which are entering a new era of consumption. The second is that consumer formats lead the trend. The rapid development of new forms and models of digital consumption, represented by online shopping, live streaming sales, digital culture, online education, and online healthcare, and the accelerated integration of digital intelligence technology, are profoundly changing people's consumption habits. The highlights of digital consumption in urban and rural areas are frequent, and various new technologies are accelerating their implementation and application. More and more consumers are paying attention to the pursuit of quality of life, and the development prospects are promising. The third is a renewed consumer mindset. Digital consumption has changed people's consumption patterns, making them willing, willing, and able to consume. In the practice of digital consumption, some new consumption phenomena are rising to the level of consumption concepts, such as convenient consumption, intelligent consumption, personalized consumption, etc. The new concepts of digital consumption, customized production, and sharing economy are deeply rooted in people's hearts, subverting traditional consumption concepts and reflecting consumers' needs and desires. The fourth is the generation of consumption mechanisms. From functional consumption to data consumption, from one-time consumption to continuous consumption, from single product consumption to networked consumption, from individual consumption to community consumption, a new consumer market and mechanism have been formed. Enterprises cater to both physical and virtual markets, creating new physical consumption and unleashing virtual digital consumption. Digital consumption always regards consumers as the king. Consumers need the most suitable goods and services for themselves. Digital consumption provides personalized customized services for everyone, allowing for customization based on individual needs, preferences, and requirements in areas such as shopping, health, and entertainment. The personalized service model will effectively improve people's quality of life and profoundly influence their way of life. For example, hospitals process patients' health information through big data to provide personalized medical plans and services. The post-90s and post-00s generations are becoming the main consumers, quickly entering the social stage through digital means to express personalized demands in much earlier and faster ways. Enterprises provide them with diversified products that meet their personalized needs. Consumers need convenient and effective shopping and services. The digital economy brings convenient and efficient consumption methods to consumers. People can experience various services such as booking, shopping, transportation, etc. by simply opening their mobile phones, which facilitates mass consumption, improves shopping efficiency, enhances quality of life, stimulates new consumption trends, and brings improvement and enhancement to consumers' quality of life. Society has also become more intelligent and efficient. Consumers need a happy shopping experience. Many consumers place more emphasis on the process and the feeling of pleasure, enjoyment, and comfort in their purchases, and this experiential consumption deeply changes their consumption habits. With the development of multimodal models, domain models, and AI short video generation, many aspects of entertainment, creation, and tourism will move towards the consumer end. Online tourism platform services will be greatly improved, providing superior tourism product sales, detailed introductions to tourism destinations, and sharing of travel guides, allowing consumers to obtain more tourism information and experiences. This will make consumers pay more attention to the quality and service of goods, and have increasingly high requirements for after-sales service and user experience. Consumers need simple and secure payments. Developed countries have already entered the era of credit cards, while China has skipped the credit card stage and created a new electronic payment method, leading the new era of payment and now affecting various parts of the world. For example, WeChat payment and Alipay have greatly facilitated the consumption behavior of the masses and overturned the traditional payment mode. Electronic currencies have also emerged one after another, and the digital currency scene has covered multiple industries closely related to people's lives, such as catering, cultural tourism, accommodation, shopping, education, transportation, and healthcare. The bond between new digital applications and consumption is becoming increasingly strong. The various digital RMB hardware wallets are particularly eye-catching. It can be said that digital consumption should always revolve around consumer services. Intelligent consumption is becoming a highlight of digital consumption. Digital consumption is an integral part of the digital economy, which includes intelligent industries. Intelligent consumption can improve the quality of digital consumption. In recent years, people have been seizing the important opportunity of the transition of generative artificial intelligence from 1.0 to 2.0, vigorously carrying out AI technology research and development, product development, and widespread application. With some enterprises and businesses launching intelligent technologies, products, software, and services through B2B, B2C, and unit cooperation, intelligent consumption is becoming the shining point of digital consumption, entering consumers from disorder to order, improving consumer efficiency and quality, such as using generative AI to summarize thousands of customer reviews into a short sentence to assist consumers in making choices. Digital technology has greatly expanded the global market scope, allowing consumers to purchase any item they want from the global market. For example, a female boss in Yiwu applied cutting-edge AI videos, transformed into a language expert, proficiently switched multiple foreign languages, introduced her own business, and created a brand new application scenario. More AI software and services will become more sustainable and greater consumption opportunities for consumers. AI will constantly refresh our consumer cognition and experience, and will have a profound impact on consumers. In terms of value exchange, global cooperation will effectively promote the improvement of consumer product quality. Intelligent consumption has reached the forefront of consumption. The development of intelligent tools will be based on consumer profiling to seize structural opportunities, enhance the quality of new consumption, popularize emerging technologies, and focus on spiritual pursuit, becoming a trend in new consumption. New consumption will be integrated with digital technology, gradually personalized in positioning, highlighting more and more new applications, experiences, markets, and trends. Intelligent technology will light up a better life. Green and intelligent consumption leads a new trend in social life. With the upgrading of consumers' demand for a better life, the need for health has made green and intelligent products more popular, and the pursuit of energy conservation and efficiency has shifted home appliances from function driven consumption to the pursuit of intelligent quality. In the process of satisfying consumer interests, people become closer to nature, thus experiencing a sense of gain, gaining health and happiness. The widespread upgrading of consumption poses higher requirements for digital governance. Issues and hidden concerns such as data security, privacy breaches, and cybercrime have emerged, requiring more security measures and digital governance to protect consumer rights. To ensure that the application of new technologies is more intelligent and fair, we need to explore ways from the aspects of technology, systems, tools, etc., to help people enjoy a better future life. For example, with the launch of unmanned intelligent ride hailing services, we need to consider the connection of resettlement policies after the replacement of driver positions. (New Society)
Edit：Xiong Dafei Responsible editor：Li Xiang
Source：CCTV
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