Actively promoting high-level opening up to the outside world, the "Huashang Cup" series of cross-border live streaming e-commerce activities for overseas Chinese youth were held in Guangzhou-瞭望新时代网-瞭望时代，放眼世界

Actively promoting high-level opening up to the outside world, the "Huashang Cup" series of cross-border live streaming e-commerce activities for overseas Chinese youth were held in Guangzhou

2024-07-12

On July 11th, as the province implements the "Five External Links" to promote high-level opening-up, the closing ceremony of the "Huashang Cup" Overseas Chinese Youth Cross border Live E-commerce Skills Training Camp and the Seminar on Empowering Domestic Brands with High Quality Development through Cross border Live Streaming, jointly guided by the Overseas Chinese Affairs Office of Guangdong Provincial People's Government, the Overseas Chinese Affairs Office of Guangzhou Municipal People's Government, and the Guangzhou Municipal Bureau of Commerce, hosted by Guangzhou Huashang Education Group, was held at the Huashang Skills Training Center in Zengcheng District. About 200 representatives from relevant provincial and municipal units, industry associations, experts and scholars, overseas Chinese leaders and businessmen, industry elites, and teachers and students from universities in Guangzhou participated in this event. Before the seminar, 8 participating teams from universities held a competition exhibition. The students took the stage to showcase their achievements in the cross-border live streaming e-commerce skills training camp, and were judged by professional judges and guests, bringing everyone a wonderful audio-visual feast. During the seminar, five representatives from government regulatory departments, industry guidance agencies, experts and scholars, industry elites, and cross-border e-commerce enterprises gave keynote speeches and thematic discussions on "Empowering Domestic Brands with High Quality Development through Cross border Live Streaming", discussing new opportunities for domestic brands to "Cross border Overseas". Next, the Provincial Overseas Chinese Affairs Office will closely focus on the overall work of the Provincial Party Committee and Provincial Government, adhere to the principle of using overseas Chinese as a bridge, focus on the "Five External Links", actively play the role of a bridge and link, promote deep cooperation and integrated development among the overseas Chinese business community in Guangdong, Hong Kong, Macao, Taiwan, and create stronger development momentum to promote the high-level "going out" of our province, and cultivate the advantages of "overseas Chinese" and make contributions to the high-quality development of Guangdong. It is reported that the "Huashang Cup" Overseas Chinese Youth Cross border Live E-commerce Skills Training Camp, with the theme of "Overseas Chinese Connect the World and Create the Future", attracted nearly 50 overseas Chinese and Hong Kong, Macao, and Taiwan students from universities such as Jinan University, South China University of Technology, South China Normal University, Guangdong University of Foreign Studies and Economics, Guangdong University of Finance and Economics, Guangzhou University, Guangzhou Huashang Business School, and Guangzhou Huashang Vocational College. Among them, overseas Chinese students come from 13 countries including the United States, Canada, Italy, New Zealand, Thailand, Myanmar, Indonesia, Malaysia, Chile, Peru, Venezuela, Bolivia, and the Dominican Republic. The training camp adopts a centralized face-to-face teaching method and systematically conducts cross-border live streaming e-commerce skills training courses, including mentor lectures, case analysis, practical exercises, etc., to help students understand the basic knowledge of cross-border e-commerce live streaming, short video shooting and editing skills, product promotion strategies, interactive marketing and other skills. In addition, based on the actual situation of the students, the mentor provides them with personalized one-on-one guidance and organizes them to visit the super live streaming base in person, sharing and communicating with top anchors face-to-face. In recent years, in the new round of cross-border e-commerce competition, Millennium Business Guangzhou has achieved impressive results. In 2023, the import and export volume of cross-border e-commerce in Guangzhou will reach 200 billion yuan, a year-on-year increase of over 45%, which is nearly three times the national growth rate of 15.6%; The city's cross-border e-commerce has achieved a 136 fold increase in import and export scale in 9 years, and the import scale has been ranked first in the country for 9 consecutive years. Cross border e-commerce is providing an important driving force for the development of new quality productivity in Guangzhou. (New Society)

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