In the first five months, the sales revenue of home appliances on major e-commerce platforms increased by over 80% year-on-year, continuously stimulating the potential of consumer goods trade in (new economic direction)
2024-07-08
In Jiangsu, focusing on the four key industries of automobiles, home appliances, home decoration, kitchen and bathroom, and catering, more than 3600 provincial-level consumption promotion activities have been held since the beginning of this year. 13 districts and cities have formulated activity plans based on local characteristics, and plan to carry out more than 1800 consumption promotion activities, including more than 600 trade in special events. In Hubei, an additional 300 million yuan of financial support funds have been added this year to guide the upgrading of green and intelligent consumption of household appliances and furnishings. Consumers who purchase green smart home appliances such as air conditioners and televisions that meet the conditions will enjoy a one-time reduction subsidy of 10% of the transaction price. By exchanging old for new, consumers can achieve affordable product upgrades, home appliance companies can expand sales to promote production, and recycling can promote resource recycling, which can be said to be a win-win situation. It has been nearly 15 years since the last round of promoting the nationwide trade in of consumer goods, and the demand for renewal has entered a period of concentrated release. Since the issuance of the Action Plan for Promoting the Trade in of Consumer Goods (hereinafter referred to as the "Plan"), phased results have been achieved. In terms of automobiles, in May, the national retail sales of automobiles reached 2.271 million units, a year-on-year increase of 8.7%; The transaction volume of second-hand cars was 1.585 million, a year-on-year increase of 5.9%; The recycling volume of scrapped cars was 523000, a year-on-year increase of 55.6%. From January to May, 2.2 million scrapped vehicles were collected nationwide, a year-on-year increase of 19.4%; The sales of new energy vehicles increased by 32.5% year-on-year, accounting for 33.9% of new car sales; Second hand car transactions increased by 8.7% year-on-year. In terms of household appliances, in May, the retail sales of household appliances and audiovisual equipment for units above designated size reached 74.3 billion yuan, a year-on-year increase of 12.9%; From January to May, the retail sales of household appliances and audiovisual equipment for units above designated size reached 342.1 billion yuan, a year-on-year increase of 7%. In the first five months, the sales revenue of major e-commerce platforms for trade ins increased by 81.8% year-on-year. The Ministry of Commerce takes the lead in establishing a coordination system for promoting the exchange of old for new consumer goods with the participation of multiple departments, and promotes the introduction of a series of policies and measures such as finance, taxation, and finance. The funding support from various regions is also constantly increasing, continuously stimulating the potential of exchange of old for new. The consumer experience directly affects the willingness to consume and is a key factor in promoting the trade in of old for new jobs. The plan proposes to guide enterprises to improve their recycling service level, facilitate car owners to deliver, and promote the door-to-door collection service model; Establish a sound system for recycling waste household appliances, and break through the bottleneck of the "venous circulation" of waste household appliance recycling; Support enterprises to provide door-to-door "new delivery" and return "old collection" services for furniture, kitchen and bathroom and other consumer goods, innovate and promote "Internet plus+recycling" and other modes, optimize online and offline second-hand household trading services, and meet the diverse needs of the masses. In order to facilitate the masses to apply for subsidies, the Ministry of Commerce has developed an information platform for the exchange of old cars for new cars. On WeChat, Alipay, Tiktok and UnionPay Cloud Flash, the small program of "old cars for new cars" has been launched. The relevant vehicle data of the Ministry of Industry and Information Technology of China Unicom, the Ministry of Public Security and other departments have enabled the application of subsidies to be submitted at one time and reviewed online. The masses can also query the review progress in real time. As of 12:00 on June 25th, the Ministry of Commerce's Automotive Trade in Information Platform has received approximately 113000 applications for automotive scrapping and renewal subsidies, and the number of applications is showing an accelerating growth trend. The China Association of Automobile Dealers has established a second-hand car information service platform, utilizing authoritative data to provide more information references for second-hand car exchanges. Integrate industry resources, link the whole automobile industry chain such as second-hand car market, local industry organizations, Internet platform enterprises, and actively promote consumer enterprise tour activities with the theme of trade in and automobile consumption. The plan proposes to increase policy guidance and support, aiming to accelerate the elimination of passenger cars with national emission standards of Class III and below by 2025, and further increase the market share of high-efficiency and energy-saving household appliances; The recycling volume of scrapped cars has increased by 50% compared to 2023, and the recycling volume of waste household appliances has increased by 15% compared to 2023; By 2027, the recycling volume of scrapped cars will double compared to 2023, the trading volume of used cars will increase by 45% compared to 2023, and the recycling volume of used household appliances will increase by 30% compared to 2023. The relevant person in charge of the Ministry of Commerce stated that in conjunction with the "Consumer Promotion Year" activity, we will collaborate with industry associations, leading enterprises, financial institutions, and others to launch more preferential and convenient service measures. With policies as incentives and smooth circulation as drivers, we will gradually establish an effective mechanism that "makes it easier to remove old products and more willing to replace new ones", and promote the work of exchanging old products for new ones to achieve greater results. (Lai Xin She)
Edit：Lubaikang Responsible editor：Chenze
Source：people‘s daily
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