52 trade and investment projects reached in Guangdong and Xinjiang at the China Eurasia Expo, featuring brands from the Greater Bay Area
2024-06-27
On June 26th, the 8th China Eurasia Expo (hereinafter referred to as the "Eurasia Expo") with the theme of "New Opportunities on the Silk Road and New Vitality in Asia and Europe" opened in Urumqi, Xinjiang. Merchants from all over the world shared development opportunities and played the "win-win song" of open cooperation. On the opening day of the Xinjiang International Convention and Exhibition Center, the exquisitely designed characteristic booths, enthusiastic and cheerful Xinjiang dances, and a dazzling array of exhibits from Central, Asian, and European countries were overwhelming. Over 6000 products from 11 fields in the exhibition area attracted numerous domestic and foreign merchants to visit and negotiate. In the international exhibition area, Kazakhstan's specialty food, Georgia's wine, Uruguay's amethyst, Laos' tea... a rich variety of specialty products attract customers to stop. In the domestic exhibition area, the Guangdong Pavilion with the theme of "Guangdong Trade, National Guangdong Products, and Beautiful Guangdong" covers an exhibition area of 300 square meters. Representative products such as intelligent manufacturing, time-honored Guangzhou goods, quality home furnishings, innovative home appliances, and assistance to Xinjiang, as well as the "Million and Ten Million Project", have all appeared. At the same time, the Guangdong Hong Kong Macao Enterprise Pavilion was established for the first time this year, helping brands in the Guangdong Hong Kong Macao Greater Bay Area better reach the world. The Greater Bay Area brand "carries culture" and "competes for strength" to break through the world with home furnishings and environmentally friendly lighting products that liberate hands, outlining the intelligent landscape of future life; New energy vehicles, intelligent robots and other equipment are exhibited on the same stage, showcasing the strength and charm of "Guangdong Intelligent Manufacturing"; The artistic atmosphere of trendy embroidery, piano, and Lingnan delicacies such as Wang Laoji and Xinhui Chenpi are intertwined, bringing new vitality to old brands; Guangdong's famous teas and dishes are competing to invite and taste, sparking a Cantonese flavor trend on the tongue... At this year's Asia Europe Expo, time-honored brands are famous all over the world, and Guangdong's products are stunning the world. Consumers and merchants come to "big purchases" in admiration of the name, and Guangdong enterprises are "shining their business cards" in the hope of future cooperation. Walking around the Guangdong Pavilion, the moving melody comes leisurely. This is a smart piano from the Pearl River Piano Group in Guangzhou. "This is our latest high-end series of Caesarsburg pianos this year, which was specially shipped from Guangzhou to participate in the exhibition, hoping to bring Xinjiang and Central Asian countries a new experience of science and technology+art." Qi Zhengrong, head of the the Pearl River piano booth, said. Welcome guests with joy and make friends with tea. In front of the exhibition booth at the Phoenix Dancong Tea Museum in Chaozhou, tea artisans dressed in cheongsam carefully brew excellent kung fu teas, allowing merchants from afar to experience the authentic Chaozhou tea culture. Hong Guoquan, Executive Chairman of the Guangdong General Chamber of Commerce in Central Asia, came from Kyrgyzstan to participate in the exhibition and specially came to the booth to taste tea: "This is the taste of our hometown, and we hope that you can promote Chaozhou tea culture to Central Asia!" "We are participating in a large-scale exhibition for the first time outside the province, hoping to better understand the tea culture and consumer market in Xinjiang and Central Asia through the Eurasian Expo, and in the future, let the Chaozhou Phoenix Dancong brand go global." said Xie Qimin, Chairman and Director of the Chaozhou Phoenix Dancong Tea Museum. In the Guangdong Pavilion, the slogan "Where there is a home, there is Foshan made" is very eye-catching. Hu Bing, the agent in charge of Zhigao Air Conditioning in Central Asia, said, "As one of the earliest air conditioning brands to enter the Central Asian market, Zhigao Air Conditioning has established its brand in the local market for many years. Nowadays, China's smart manufacturing strength is becoming stronger, with better quality, excellent service, and extremely high cost-effectiveness, making many Central Asian families choose and trust China's smart manufacturing. About one out of three air conditioners is produced in China." At this year's Asia Europe Expo, the elements of the Guangdong Hong Kong Macao Greater Bay Area are very eye-catching. The modern building design and diverse neon forms - "Hong Kong: A Charming International Metropolis" theme exhibition is eye-catching, vividly showcasing the bustling and bustling urban landscape of Hong Kong, attracting merchants to come and check in. At the Guangdong Hong Kong Macao Enterprise Pavilion, Hong Kong China Gas participated in the exhibition for the first time, showcasing its century old energy enterprise strength to domestic and foreign merchants. Shenzhen Sored Electronics Co., Ltd., which is also participating for the first time, has brought a variety of photovoltaic inverter products. Xiao Yunfeng, the head of the marketing department, introduced that "our main export markets include Southeast Asia, the Middle East, Central Asia, West Asia, and Africa. These regions generally face problems such as unstable electricity consumption, power shortage, or high electricity prices. By installing home photovoltaic systems, residents can use solar energy to generate electricity, provide stable power supply to their homes, and meet daily lighting and living needs at a lower cost." He said that the trend of "going global" in the new energy industry is obvious, and the company will continue to strive for technological innovation and service improvement to better meet the needs of emerging country markets. During the current Asia Europe Expo, not only did many well-known Guangdong enterprises and high-quality products make their debut, but the "Guangdong Trade National" Guangdong Xinjiang Economic and Trade Cooperation Exchange Conference held on the 26th also added another spark to Guangdong Singapore cooperation. At the exchange meeting, Yin Huanming, a first level inspector of the Department of Commerce of Guangdong Province, introduced the favorable investment and business environment in Guangdong Province and warmly invited customers to invest and layout more high-quality projects in Guangdong, expand trade exchanges, and achieve better development in mutual benefit and win-win situations. This exchange meeting has promoted the achievement of 52 trade and investment cooperation projects between Guangdong and Xinjiang provinces, with a total amount of approximately 8.054 billion yuan, covering multiple fields such as energy, big health, cultural tourism, automobiles, agricultural products, furniture, etc. On the same day, the Guangdong "Million and Ten Thousand Project" enterprise's special event for "Xinjiang products heading south and Guangdong products heading north" was held simultaneously, and Guangdong and Singapore reached an intention to cooperate with a total amount of over 3.8 billion yuan. At the event, enterprises from Guangdong and Singapore joined hands to sign a project contract, covering the export of lighting appliances from China to Europe, Hisense intelligent home appliances, 1 million kilowatt wind power, GAC Central Asia Automobile Export Base, frozen sea bass trade and sales, etc. The aim is to leverage Xinjiang's unique geographical advantages and develop Xinjiang's characteristic industries. Among them, Guangdong Energy Xinjiang Company has reached a cooperation agreement with the People's Government of Toksun County for a 1 million kilowatt wind power project, with a signed amount of 3.8 billion yuan; Guangzhou Automobile International Sales and Service Co., Ltd. has reached a cooperation project with the People's Government of Shufu County for Guangzhou Automobile Central Asia Export Base. Build a platform with skills to promote win-win outcomes. "Guangdong products going north" will send Guangdong specialty products such as Guangdong cuisine, Lingnan clothing, and Guangdong household appliances to Xinjiang, and then enter Central Asia and South Asia to integrate into the "the Belt and Road" international market; "The southward migration of Xinjiang products" brings high-quality Xinjiang products from Guangdong's supporting areas to the Guangdong Hong Kong Macao Greater Bay Area, thereby allowing Xinjiang's famous products to break through the wall and become popular. "Through the marketing express of 'Xinjiang products heading south and Guangdong products heading north', agricultural products from Guangdong and Xinjiang circulate and goods rotate. In June, we organized 100 tons of Guangdong lychees to be shipped to Xinjiang and 100 tons of Xinjiang white apricots to be shipped to the Greater Bay Area." The relevant person in charge of the Guangdong Aid Xinjiang Command introduced that as Guangdong Longan, Naili, and Jiashi Xinmei products are gradually launched, efforts will continue to be made online and offline to increase the exposure of famous products in the two regions. Xinjiang has abundant solar and thermal resources and a unique geographical climate, which have nurtured numerous high-quality agricultural products. Promoting the expansion of Xinjiang enterprises into the Greater Bay Area market is also a key focus. On the 26th, a batch of Xinjiang specialty agricultural products, including vegetables, fruits, beef and mutton, were signed and finalized for a southbound project. Among them, DJI Youli Agricultural Technology Co., Ltd. has reached a cooperation agreement with Tierimu Township, Shufu County on the procurement of Muya Ge apricot and Nanjiang cattle and sheep projects, with a signed amount of 10 million yuan; Guangzhou Jiayue Import and Export Trading Co., Ltd. has reached a cooperation agreement with Kashgar Jiangnan Agricultural Batch Market Management Co., Ltd. on the procurement of fruits such as plums, apricots, and nectarines, with a contract amount of 50 million yuan. It is understood that in the southern expansion of Xinjiang products, in the first half of 2024, the sales of characteristic agricultural products of Guangdong's aid to Xinjiang enterprises in Guangdong exceeded 600 million yuan, and online sales exceeded 30 million yuan. "As of June this year, the online main platform of 'Xinjiang Products Going South and Guangdong Products Going North' has successively opened 9 themed pavilions and launched over 500 products. Through media promotion, e-commerce live streaming, and other means, it has brought tens of millions of traffic to Xinjiang products." The relevant person in charge of the Guangdong Aid to Xinjiang Command said. (Lai Xin She)
Edit：Lubaikang Responsible editor：Chenze
Source：Southern DAILY
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