With the rapid development of information technology and the increasing demand for learning, knowledge payment is receiving more and more attention and pursuit. Some internet celebrities also saw business opportunities from it and joined the team of selling courses one after another. According to media reports, in recent years, the online celebrity course sales market has been thriving, but it has also shown a trend of wild growth, with problems such as uneven qualifications of practitioners and homogenization of courses being common. From media reports, it can be seen that there are many chaos in the current online celebrity course sales market: some internet celebrities wear the guise of emotional intelligence, financial intelligence, success studies, elite education, etc., using exaggerated language to "speak up" and create anxiety, deceiving fans to purchase courses; Some courses are priced arbitrarily based on their own level of expertise; Some courses are heavily infused with water, lacking substantive content, and even have poor value orientation; Some people, without any relevant qualifications, offer psychological courses or teach people how to earn millions of dollars annually... These chaos not only infringe on the legitimate rights and interests of consumers, but also affect the healthy development of the knowledge payment industry. The reason for these chaos is not only due to personal factors of internet celebrities, but also due to lax platform review and control. Some platforms turn a blind eye to "problem internet celebrities" and "problem courses" in order to gain benefits. In addition, due to the lack of relevant standards and regulations, as well as insufficient supervision and punishment, it invisibly provides opportunities for some internet celebrities to take advantage of. As an emerging business model, knowledge payment mainly focuses on knowledge, and value evaluation often varies from person to person, making it difficult to establish concrete evaluation standards. But this does not mean that internet celebrities can sell courses freely and arbitrarily. Whether from the perspective of regulating the development of the knowledge payment industry or protecting consumer rights, it is necessary to strengthen management and regulation to curb various chaos. On the one hand, relevant platforms should fulfill their main responsibilities in accordance with relevant regulations, strictly review the professional background and qualification conditions of knowledge payment product providers, and establish corresponding employment thresholds; We also need to strictly control the product itself to ensure that the content is authentic, the value orientation is correct, and the copyright is legal. We also need to open up channels for users to report and complain, and promptly follow up on any problems found. On the other hand, regulatory authorities should innovate regulatory methods, strengthen daily supervision, timely clean up disorderly and inferior products in the market, continuously improve industry standards and norms, and guide relevant practitioners to operate in accordance with the law. The core of knowledge payment products is content. For relevant practitioners, including internet celebrities, it is important to prioritize knowledge before payment, carefully refine course quality, provide high-quality services to consumers, make them full of expectations and confidence in knowledge payment, and help the knowledge payment industry develop in a standardized and prosperous manner. (Lai Xin She)
Edit：Liling Responsible editor：Jia Jia
Source：http://www.legaldaily.com.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
