On the 19th, the 2024 China Online Performance (Live Streaming and Short Video) Industry Annual Conference, with the theme of "Revitalizing the Live Streaming Ecology and Revitalizing Cultural and Tourism Vitality," opened in Harbin, exploring new trends in the development of the live streaming and short video industries. At the meeting, it was announced that the market size of China's live streaming industry will exceed 200 billion yuan in 2023. The annual conference is a comprehensive online performance (live streaming and short video) industry conference organized by the China Performance Industry Association under the guidance of the Market Management Department of the Ministry of Culture and Tourism of China. The 2024 Annual Conference consists of a main forum, themed sub forums, and industry events, bringing together the entire chain of online performance live streaming and short video industries, including online platforms, online performance live streaming brokerage agencies, cultural and tourism project managers, and content creators. The rapid development of China's online performance industry has become an important part of meeting the spiritual and cultural needs of the people. 2024 is an important milestone for the high-quality development of China's online performance market. Live streaming and short videos are providing new impetus for the high-quality development of the cultural and tourism industry. Harbin's warm hospitality has been highly praised online. Qi Bin, Deputy Director of the Department of Culture and Tourism of Heilongjiang Province, stated that the "internet celebrity" of Heilongjiang in the digital era has received positive responses from major platforms and online content creators, sparking a tourism boom of "traveling with videos, traveling to Heilongjiang". The live streaming and short video industries continue to create economic, social, and cultural value for Heilongjiang. At this year's annual meeting, the China Performance Industry Association released a report on the development of the Chinese online performance (live streaming and short video) industry (2023-2024). The report shows that the revenue scale of China's online performance (live streaming) industry market reached 209.5 billion yuan in 2023, an increase of 5.15% compared to 2022. Tiktok, Kwai, and WeChat video account are three comprehensive content platforms. Based on their user base advantages, the number of creators and business volume lead the industry and are at the top of the industry; Bilibili, YY, Momo, Huya and other platforms have their own focus on content and user orientation, and the business development is in a good trend. By the end of 2023, the number of licensed market entities of China's operational Internet cultural units has exceeded 15000, and nearly 5000 will be added by 2023. The live streaming and short video industry has become a stable content and consumption channel for users, and will be in a long-term stable development trend. In addition, the China Performance Industry Association, in collaboration with other units, has released reports such as "Short Video Assists High Quality Development of the New Era Cultural and Tourism Industry", "Online Performance Development Report of State owned (China) Art Theatres", and "2024 Taobao Content White Paper". (Lai Xin She)
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