The release of store exploration videos needs to be standardized. Ulanqab Jining: Public interest litigation prosecution to safeguard the legitimate rights and interests of consumers
2024-06-17
Recently, the Procuratorate of Jining District, Ulanqab City, Inner Mongolia Autonomous Region, urged the administrative organs to perform their duties according to law, strengthened the supervision of Internet advertising, and maintained the safety of online food consumption in response to violations of the laws and regulations of charging videos such as "people visiting stores" on the short video platform, which infringed the legitimate rights and interests of consumers. In April this year, the hospital found that some network experts in the area violated the provisions of the Measures for the Administration of Internet Advertising by publishing shop exploring videos on the video platform. In the video, internet influencers experience food and beverage stores as ordinary consumers, commenting on food flavors and service levels, and attaching shopping links to the store. But the word "advertisement" is not prominently marked in the video, or although "advertisement" is marked, it is not prominent and difficult for consumers to see. The Jining District Procuratorate believes that Article 9 of the Measures for the Administration of Internet Advertising stipulates that if goods or services are promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and purchase methods such as shopping links are attached, the advertisement publisher shall clearly indicate the word "advertisement". Internet experts, as ordinary consumers, share their stores on online platforms and induce consumers to make high-quality evaluations, which infringes on their right to know and harms public interests. After discovering the clue, the hospital immediately launched an "online+offline" investigation to further verify the situation. In order to standardize the release of store exploring advertisements and practically safeguard consumers' right to know, on May 11, the Jining District Procuratorate invited deputies to the National People's Congress, members of the CPPCC, volunteers of "public interest", and business representatives of the store exploring official account of "Jining Baishitong" to hold a public hearing on the illegal release of food advertising administrative public interest litigation cases in the form of store exploring videos. This is the first time I have participated in the handling of public interest litigation cases in the procuratorial organs as a hearing officer. I didn't expect that adding a shopping link to the store exploration video without the word "advertisement" would be illegal. " After listening to the prosecutor's introduction to the case, volunteer Ma Meijun from "Yi Xin Wei Gong" expressed her opinions and stated that she will fully fulfill her volunteer duties and actively participate in public interest litigation work in the future. "The talent scouting is a new product of the Internet era. The administrative organ should change the traditional advertising supervision mode to meet the needs of advertising supervision under the new situation. First, carry out regular inspection on food safety issues of catering stores promoted by the talent scouting; The second is to require merchants to retain the video advertisements they publish for supervision and inspection; The third is to unite multiple departments to crack down on the behavior of publishing false advertisements to deceive consumers Suggested by Peng Yuming, a representative of the People's Congress of Jining District. After detailed analysis and discussion, the hearing officers unanimously agreed that the procuratorial organs should issue procuratorial suggestions to the administrative organs. With reference to the opinions of the hearing, the Jining District Procuratorate made and issued the procuratorial recommendations to the relevant administrative organs and publicly announced their delivery, urged them to regulate the behavior of Internet celebrities to visit stores, strengthened the use of "advertising" signs, and further strengthened the supervision and management of Internet advertising publishers in their jurisdiction. The administrative authorities have stated that they will actively implement the procuratorial suggestions, urge all catering stores and advertising business units to standardize their advertising production and publishing behavior, and reduce the issuance of illegal advertisements from the source. In order to create a fair and healthy Internet advertising market environment and protect the legitimate rights and interests of consumers, the Jining District Procuratorate also produced videos for law popularization, and cooperated with the Market Supervision Administration of the district to carry out law popularization activities with the theme of "learning rules, strengthening norms, and protecting rights and interests", distribute publicity materials, remind the public of the norms of Internet advertising production and release, and improve their self-protection awareness and ability to protect their rights according to law. Gong Gui, the chief procurator of Jining District Procuratorate, said that the court will continue to focus on the governance of new forms of Internet marketing, promote the effective implementation of the new regulations on Internet advertising release management, eliminate the hidden dangers of food safety caused by illegal publicity, and ensure consumers' "safety on the tip of the tongue" online and offline. (Lai Xin She)
Edit：Jia jia Responsible editor：Liling
Source：jcrb.com
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