Overview: The gathering of "grand economic events" showcases the unique charm of Hong Kong
2024-06-04
Recently, the classic cartoon character "Doraemon" flashed over Victoria Harbour, occasionally interacting with the audience and causing cheers on the scene. This drone performance with the theme of "Doraemon" is a warm-up for the grand event "Doraemon" themed exhibition to be held in July. Recently, the Hong Kong Special Administrative Region government announced the 2024 Hong Kong Events Yeartable for the second half of the year, with over 210 events added, an increase of over 40%, adding another "new fuel" to the bustling "City of Events" in Hong Kong. The annual event is expected to attract approximately 1.7 million tourists, bringing approximately HKD 7.2 billion in consumption and an economic value of approximately HKD 4.3 billion to Hong Kong. The Deputy Financial Secretary of the Hong Kong Special Administrative Region Government, Wong Wai lun, stated that various grand events not only bring a joyful atmosphere to citizens and tourists, but also help consolidate Hong Kong's international city status. The 52nd Hong Kong Arts Festival, the 17th Asian Financial Forum, and the Hong Kong International Innovation and Technology Exhibition... Since the beginning of this year, there have been numerous events and events in Hong Kong, and impressive performance reports have boosted confidence: about 14.62 million tourists visited Hong Kong in the first four months of this year, a year-on-year increase of double; GDP grew by 2.7% in the first quarter; The Investment Promotion Agency of the Special Administrative Region Government assisted a total of 150 overseas companies in the development of Hong Kong in the first quarter of this year, an increase of 46% compared to the same period last year... In January of this year, the 17th Asian Financial Forum attracted over 3000 financial and business elites from around the world to gather in Hong Kong, where participants discussed hot topics such as China's opportunities, investment prospects, and fintech. In addition, the Hong Kong Tourism Authority has invited some attending guests to enjoy the urban scenery of Hong Kong by riding the "Zhang Baozai" sailboat, "Ding Ding Che", etc. Cui Dingbang, Director General of the Hong Kong Tourism Promotion Association, believes that guests from all over the world who come to Hong Kong to participate in grand events can see the development of Hong Kong firsthand. The good experience of guests is the best publicity for Hong Kong, which helps to enhance its market appeal. As a center for cultural and artistic exchange between China and foreign countries, the advantages of Hong Kong's combination of Chinese and Western cultures help rich cultural activities take root and sprout here. The Basel Art Exhibition, which has always been regarded as a barometer and barometer of the global art market, was held in Hong Kong in March. 177 art galleries from 32 countries and regions gathered in Hong Kong, with approximately 86000 visitors during the 5-day exhibition period. "The increasing variety of events and events has opened up more possibilities for my content creation." Chen Ziyu, a self media blogger engaged in cultural content operations in Hong Kong, said that the event is constantly expanding, enriching her creative themes and allowing for a more comprehensive display of Hong Kong's artistic and cultural environment. The grand events have been one wave after another, and Hong Kong's visibility and charm index continue to rise. In its latest assessment of the Hong Kong economy released in May, Standard&Poor's maintained a stable outlook for Hong Kong's rating, mainly based on the sustained and steady recovery of the Hong Kong economy, the stabilization of the property market, and the trend towards balanced public finances in the next three years or so. In the second half of the year, the Hong Kong event schedule includes 42 conference and exhibition events, 25 cultural, artistic and creative events, 15 sports events, and 13 financial and innovation related events. Yang Shufen, Secretary General of the Hong Kong Tourism Council, stated that the increasing diversity of events will definitely increase the attractiveness to tourists. She believes that there will be a new scene in Hong Kong's tourism economy in the second half of the year. To host grand events, Hong Kong actively improves various hardware and software facilities. The largest sports infrastructure project in Hong Kong, Kai Tak Sports Park, will be completed by the end of this year. The project features a 50000 seat home stadium and a sports arena that can accommodate 10000 people. The Secretary for Culture, Sports and Tourism of the Hong Kong Special Administrative Region Government, Yang Runxiong, stated that the government will seek and arrange activities and performance projects for the next two years, aiming to fully utilize this large-scale facility, "promoting the development of cultural, sports and tourism, and bringing economic benefits to Hong Kong.". How to transition from "attracting customers" to "retaining customers", from "internet celebrity" to "long-term celebrity", Hong Kong Legislative Council member Yao Po liang suggested that achieving the "long tail effect" of grand events requires collaborative efforts from all parties, and the industry needs to constantly transform and innovate in order to improve the experience of tourists in Hong Kong. The local characteristic tourism incentive plan launched by the SAR government has attracted approximately 1600 travel groups to participate so far; In order to welcome the addition of 8 mainland cities for personal tours, the SAR government is preparing a series of arrangements, including distributing coupons, inviting representatives from the tourism industry and mainland media to Hong Kong to introduce their unique features and latest tourism product information. Next, Hong Kong will launch a politeness campaign to cover various industries and improve its service level. Huang Weilun stated that the SAR government will continue to play the role of "platform" and "director", hoping that the industry can find good business opportunities and provide tourists with more, updated, and diversified tourism experiences, so that tourists can always have surprises and travel everywhere during their travels in Hong Kong. (Lai Xin She)
Edit：Lubaikang Responsible editor：Chenze
Source：Xinhua News Agency
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