In recent years, the Guangzhou subway has been continuously upgraded, and the road network has become increasingly dense. Citizens and tourists can easily and comfortably visit Guangzhou's scenic spots and taste the delicious cuisine along the subway by taking the Guangzhou subway. On the morning of May 30th, Guangzhou Metro teamed up with Shamian Street in Liwan District to launch the second phase of the "Seeking Flavors from the Broad" food column, using live broadcast footage to take everyone into the century old Shamian, experiencing a taste buds journey that blends Chinese and Western cuisine, and savoring the romantic encounter between coffee and suckling pigs. This event added a new anchor and subway "iron fans" to explore the store together, and specially invited experts from the Room8 Coffee Museum and chefs from Guangdong Victory Hotel to interact and share, aiming to showcase the diversity of Guangzhou cuisine and the characteristics of Chinese and Western cuisine, bringing a unique cultural feast to the audience. Follow the camera into the Room8 Antique Coffee Western Restaurant, a neoclassical style building. Experts explain the century long history of various antiques and introduce the unique cultural heritage of Shamen to the audience; The barista carefully grinds and brews coffee beans, and the anchor interacts with the barista. The subway "iron powder" discusses coffee, allowing the audience to further understand the story and charm of coffee, enhancing their sense of participation and making the live broadcast more lively and interesting. Through the tree lined avenue full of European style, the anchor and the subway "Tiefen" walked into the Western European classical style Guangdong Victory Hotel, clocked in the museum, and tasted the classic Cantonese Dim sum. The head chef of Guangdong Shengli Hotel also personally showcased the traditional production techniques and cooking techniques of suckling pigs to the audience, giving them a more intuitive understanding of Guangzhou cuisine. This event continues to create a unique subway IP, using the subway network as a link to connect the historical buildings, specialty store culture, and Chinese and Western cuisine of Shamian. While sharing history and exploring cuisine, the popularity of the live broadcast room continues to soar. The live broadcast had a total exposure of 121000, with 37000 viewers in the live room, attracting a large number of audience attention and participation, reflecting the widespread influence of the event. This move is expected to further attract citizens and tourists to come to Shamian to experience the joy of "city walk" firsthand, and appreciate the cultural trend of Chinese and Western cuisine, achieving the maximization of cultural and tourism value. (Lai Xin She)
Edit：Lubaikang Responsible editor：Chenze
Source：lwxsd.com
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