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China

The 20th China International Fair for Cultural Heritage has concluded, and the level of internationalization has significantly improved

2024-05-28   

The 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair, which lasted for 5 days, came to an end on the 27th, with over 120000 cultural products exhibited, over 4000 cultural industry investment and financing projects showcased and traded on site, and over 140000 daily visitors to the main venue. According to the organizing committee of the China International Fair for Cultural Heritage, a total of 6015 government groups, cultural institutions, and enterprises participated online and offline in this year's fair, an increase of 2419 compared to the previous one. The international exhibition area of this ICIF has expanded from 3000 square meters last year to 20000 square meters this year. The level of internationalization has significantly improved. 302 overseas exhibitors from 60 countries and regions have participated online and offline. More than 30000 overseas professional visitors from 108 countries and regions have participated online and offline. International cultural trade exhibitions have also been set up for the first time. The popularity of booths such as Türkiye tapestries, Australian "Australian white" pearls, Indian fine paintings, and Iranian enamel colors has continued to rise. At the same time, China's cultural equipment and intelligent cultural consumption terminals, as well as cultural products such as online literature, online dramas, and online games, have gained high attention from overseas buyers through the Cultural Expo to expand their international influence. During this year's Cultural Expo, more than 100 innovative projects and new product launches were held, providing a "debut" platform for new products and projects at home and abroad. The "Cultural Expo Consumption Season" was held, as well as more than 20 major supporting activities such as investment fairs, promotion meetings, and ordering meetings. The Cultural Industry Investment Promotion Conference of the Cultural Expo was also held, providing a cultural industry exchange and trading platform for various regions. 52 sub venues focused on themes such as digital empowerment, exhibition and trading, deepening innovation cooperation between Guangdong, Hong Kong and Macao, and stimulating cultural consumption, and launched over 400 exhibition and trading activities. This ICIF comprehensively demonstrated the extensive application of digital technology in the cultural industry, focused on new quality productivity, built an exhibition and trading platform for enterprises and institutions, promoted industry exchange and integration, and promoted technology to fully empower the cultural industry. More than 220 cultural enterprises, such as Huawei, Tencent, Huace Film, Huaqiang Fang Te, ByteDance, Little Red Book, also participated in the exhibition through AI By combining multimedia such as AR, we showcase the achievements made in implementing the national cultural digitalization strategy and technology empowering the cultural industry. (Lai Xin She)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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