Enriching cultural and tourism supply and stimulating urban vitality
2024-05-27
"Traveling with concerts" has become a new trend for more and more people to travel. Recently, Taiyuan, Shanxi Province held two consecutive large-scale concerts, attracting many fans from other regions to come and watch. During the concert, Taiyuan opened multiple free shuttle lines and the subway was also delayed in operation. The performance venue provides local specialty souvenirs to fans, and concert ticket holders can also enjoy free tours of some core scenic spots in Taiyuan and free rides on buses and subways. According to statistics, the five concerts held in Taiyuan during the May Day holiday have driven comprehensive consumption of over 1 billion yuan, while also driving the reception of 5.6852 million tourists in major scenic spots, museums, tourism and leisure districts. Unlocking "travel dungeons" while watching cross city performances has become a new choice for young people to travel and travel. Since the beginning of this year, offline performance markets in various regions have continued to be booming. According to the performance arrangement plan of the comprehensive platform, tens of thousands of commercial performances such as music festivals, concerts, and plays will continue to be held nationwide in the first four months of this year, attracting more and more tourists to rush to a city for a performance. "Performance+tourism" has become an important "drainage" password for urban tourism consumption. As a fusion of cultural consumption and tourism consumption, the "performance economy" not only drives the box office itself, but also drives cultural and tourism consumption such as travel, hotels, and catering in the city where the performance is located. The leverage and spillover effects of the "performance economy" are highlighted. The booming offline performance market has spawned many new scenes of cultural and tourism consumption, demonstrating the enormous potential of cultural and tourism integration. In addition to concerts and music festivals, creating immersive performances that blend emotions and scenery has gradually become a new trend in urban cultural and tourism consumption. Featured theaters, traditional Chinese opera, tourism performances, and cultural performances that benefit the people have stimulated the vitality and vitality of the city, enriching the supply of the cultural and tourism market. Along with it comes the innovation of urban culture, which transforms different cultural elements into scenes and stories. Through technological and artistic innovation, it brings tourists a profound experience in senses, behavior, thinking, and emotions. Parent child tours, night tours, and the bustling "city walk" measure the historical and cultural landmarks of a city, such as industrial relics, ancient streets and alleys, and cultural and creative blocks, continuously activating the city's cultural resources and natural endowments, and achieving a "deep conversation" with a city. The historical and cultural districts, street performances, and new performance spaces such as "livehouses" in key tourist cities have jointly created a performance feast, adding new cultural and tourism consumption scenes to the city. The integration and upgrading of cultural and tourism, as well as the in-depth exploration and innovation of the opening methods and experience models of urban cultural and tourism resources, have indirectly promoted the activation of existing leisure resources and the renewal of cities. In the process of transforming tourism consumption from "sightseeing oriented" to "experiential oriented", it has enhanced the influence of urban culture, strengthened the shaping of urban brands, and promoted the prosperity of its cultural industry. Cultural innovation highlights the vitality of a city. In 2023, the National Development and Reform Commission issued the "Measures for Restoring and Expanding Consumption", which clearly proposes to promote the consumption of cultural and sports exhibitions, increase the supply of large-scale events such as drama festivals, music festivals, art festivals, animation festivals, and concerts. Using the cultural and tourism market as the main battlefield to drive consumption, expand domestic demand, and promote economic development, introducing multiple large-scale multicultural activities, enriching new forms of urban consumption, and helping to create new models, scenarios, and climaxes for urban economic development. Moving from "performance fever" to "urban fever", while gaining attention from consumer groups and traffic, is also a test of the comprehensive ability of the city. Whether we can seize the good opportunity to transform cultural and tourism traffic into development increment, and form a driving force and momentum to promote urban development, requires cities to continuously optimize their business environment and policies that benefit the people and enterprises, establish a normalized mechanism for cultural activities, cultivate more local performing arts brands in addition to irregular large-scale performance activities, meet people's needs with richer and more diverse cultural experiences, continuously emerge various consumption scenarios, form a virtuous cycle of overall cultural services in the city, continuously amplify the comprehensive effect of cultural tourism industry, and make the city "the end of the song" inseparable. According to reports, in order to support the development of the concert economy, Taiyuan City has established a special team for concert economic service guarantee work to solve the difficulties and bottlenecks. It can be seen that innovative performances and local cultural tourism can greatly stimulate the new momentum of local cultural and tourism development, activate the "spring water" of cultural and tourism integration, and achieve the maximum multiplier effect of "performance+". (Lai Xin She)
Edit：GuoGuo Responsible editor：FangZhiYou
Source：gmw.cn
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