"Flower economy" adds color and fragrance to green development
2024-05-20
Warm holiday, send flowers to the people you care for, express gratitude and admiration; Decorate the workplace with flowers, and your mood will be lit up; Returning home from work, bringing a bouquet of flowers to decorate the living room turned exhaustion into joy. For contemporary people who increasingly value the sense of ritual in life, flowers have become an indispensable little beauty in both life and work. In recent years, the flower market has ushered in unprecedented development opportunities. According to data from the China Flower Association, the total size of China's flower retail market reached 198.68 billion yuan in 2022. Whether it's holiday celebrations, wedding decorations, or daily life embellishments, flowers have become an indispensable element with their unique charm. Flowers have transformed from light luxury goods to daily consumer goods, and the "flower economy" behind them has also flourished, becoming a new highlight of the development of green industries. "Flower economy" refers to a comprehensive industrial economy with flowers as the core commodity, covering planting, processing, sales, services, and related supporting industries. Including the production and trade of fresh flowers, logistics distribution, floral design, festival services, technological innovation, and other fields, it is an important branch of agricultural economy and a typical representative of green industries. The flower industry is not only a beautiful industry that beautifies life and conveys emotions, but also a dynamic industry that includes a rich industrial chain, broad market prospects, and continuous innovative development. The flower economy plays an important role in promoting local economic development and enhancing urban image. The spring city of Kunming, with its unique climate advantages and abundant plant resources, has become a bright business card for the local flower industry, injecting strong vitality into the local economic growth. As the largest flower trading market in Asia, Kunming Dounan Flower Market receives tens of millions of flowers every day from here to the whole country and even around the world. According to statistics, in the first quarter of 2024, the Dounan Flower Industry Park completed a transaction volume of 2.962 billion fresh cut flowers, with a transaction volume of 3.395 billion yuan, and brought in 1.4668 million tourists, achieving a tourism revenue of 74.7872 million yuan. The combination of flowers and tourism not only enhances the city's image, but also attracts more tourists to come for sightseeing, further promoting the prosperity of the local economy. The "flower economy" has also driven industrial transformation and rural revitalization. Shuyang County in Suqian, Jiangsu was once a peaceful land dominated by traditional agriculture. Like the spring breeze brushing against the face, the "flower economy" has stimulated the endogenous power of rural areas, becoming a powerful way to achieve green development and build a long-term mechanism for increasing farmers' income. Young people explore the market through the Internet platform, and sell local flowers to all parts of the country, even overseas. The booming development of local flower e-commerce not only enhances the added value of the flower industry, but also attracts a large number of young people to return to their hometowns for entrepreneurship, injecting fresh blood into rural revitalization. They use modern information technology to transform traditional agriculture and promote the optimization and upgrading of industrial structure. The prosperity of the "flower economy" has also driven the development of related industrial chains. Flower trading is like a huge web, closely connecting farmers, distributors, and logistics companies. "Small flowers" connect the "big industry", driving the application of modern agricultural technology, innovation in packaging design, improvement of cold chain logistics, rise of e-commerce, and culture
Edit：GuoGuo Responsible editor：FangZhiYou
Source：gmw.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Think Tank
Recommended Reading Change it 
Home
