A cherry blossom blooms the entire industry chain
2024-05-17
Everywhere, cherry blossoms are pressing down on the branches. Recently, on Mount Siming, cherry blossoms are shining brightly in the sunlight. Villagers in Zhanxi Village, Zhangshui Town, Haishu District, Ningbo City, Zhejiang Province, are picking cherry blossoms. These fresh cherry blossoms will be sent to a food company to transform into desserts. Dozens of kilometers away, the dessert workshop is bustling with activity. "Cherry blossoms are falling in snow" and "Cherry Blossom Snow Beauty" are being produced in an orderly manner and will be sent to dozens of stores in Ningbo and Shanghai. "I can't believe that the cherry blossom series products have been in short supply since their launch!" said Ren Haijun, the company's general manager. On the other hand, Li Hongbo, the person in charge of the "Cloud Cherry Blossom" Gongfu Workshop in Zhangshui Town, also exclaimed that he could not have imagined that the first order for the newly launched "Cherry Blossom Oolong Tea" had sold 200000 cups. "This series of 'unexpected' surprises brought by the entire industry chain of cherry blossoms that can be appreciated, used, and eaten. Lv Dayuan, Secretary of the Party Committee of Zhangshui Town, presented a social and public opinion report submitted by the Haishu District Political Consultative Conference. It was this report that transformed the small cherry blossoms from ornamental traffic to development energy, and ultimately became an income increment for villagers.". The Siming Mountain area in Ningbo is rich in cherry blossoms, especially in Zhangshui Town. There are nearly 10000 acres of Guanshan cherry blossoms, which have the largest planting area in China. According to Lu Genshui, the person in charge of the Canxi Flower and Wood Professional Cooperative, initially the sales of cherry blossom seedlings were the main focus here, with the highest sales revenue exceeding 13 million yuan and the highest income for farmers reaching 300000 yuan. When the pink cherry blossoms sway and bloom, more people come to admire them. The Sakura Festival, Sakura Garden, and Sakura Marathon have also become popular, with ticket sales, retail, parking, and accommodation increasing the income of surrounding villagers. "The stick tin cherry blossom festival in 2023 alone has promoted the realization of income generation exceeding 6 million yuan within the town," said Lv Dayuan. Cherry blossoms have a short flowering period, how can we extend this beautiful economy? Wang Nanhe, the convener of the performance group of the Zhangshui Committee of the Haishu District Political Consultative Conference, introduced that they have put a lot of effort into connecting towns, villages, and enterprises to develop cherry blossom fragrances and toiletries, and have initially established the basic framework of the cherry blossom industry chain. They have also chosen a beautiful brand name - Cloud Sakura. "From being appreciated to being usable, we have embarked on the path of industrialization from agriculture, culture, and tourism," said Wang Nanhe. At the beginning of 2022, the National Health Commission included Guanshan cherry blossoms as a new food ingredient, and the main production area of Guanshan cherry blossoms is in Zhangshui. Recalling the moment when he saw the document, Lin Jin, who was then the convener of the performance group of the Zhangshui Committee of the Haishu District Political Consultative Conference, couldn't help but be excited: "This is a once-in-a-lifetime opportunity. Our committee members wrote a social opinion on" Consolidating the Cloud Cherry Blossom Brand and Planning the Revitalization of the Cherry Blossom Industry "overnight. Based on an average annual production of 0.5 tons of fresh cherry blossoms per mu, the current planting area in Zhangshui can produce 3750 tons of fresh cherry blossoms and 375 tons of processed dried cherry blossoms." They traveled to Shanghai, Hangzhou, and other places with data, seeking experts to discuss the feasibility. On the other hand, Zhangshui Town has integrated 7500 acres of land resources and partnered with research institutions such as the School of Food at Zhejiang University of Commerce and the Ningbo Academy of Agricultural Sciences to conduct research and development on drying, preservation, refrigeration and other technologies. It has also synchronized with Ningbo Simingshan Cherry Blossom Agricultural Development Co., Ltd. to build a new cherry blossom ecological industry center, purchase equipment, and set standards. Lv Dayuan said that currently, Zhangshui has jointly completed nearly 20 categories of raw materials, food, and daily necessities with the enterprise
Edit：Li Ling Responsible editor：Chen Jie
Source：Guangming Daily
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