Continuously strengthening digital empowerment to enhance residents' health literacy
2024-05-16
Recently, the National Health Commission released the results of the 2023 National Health Literacy Monitoring. The results show that the health literacy level of Chinese residents reached 29.70% in 2023, an increase of 1.92 percentage points from 2022, and continues to show a steady upward trend. The level of health literacy has improved in different regions and populations, and the urban-rural gap has further narrowed. In 2023, the health literacy level of urban residents and rural residents in China was 33.25% and 26.23%, respectively, an increase of 1.31 and 2.45 percentage points compared to 2022. At present, it is timely to accelerate the construction of an open, secure, and cooperative digital health community and improve the health literacy level of urban and rural residents. Promote health literacy for everyone through digital health promotion. According to research by the World Health Organization, there are four major factors that affect individual health and lifespan: biological factors account for 15%, environmental factors account for 17%, health service factors account for 8%, and lifestyle factors account for 60%. Everyone is the first person responsible for their own health, and has a health responsibility to both their family and society. Popularizing health knowledge is one of the most fundamental, economical, and effective measures to improve the overall health level of the population. Faced with the impact of constantly iterating and upgrading network information technology, it is particularly urgent and necessary to explore and plan a digital health promotion platform with operability from a macro perspective and starting from a small perspective. Efforts should be made to break through the barriers of existing promotional methods, fully utilize short video platforms to build health promotion accounts, enrich promotional forms through role-playing, story construction, and scenario presentation, create a promotional matrix, and increase attention. In the promotion process, effective differentiation of the target audience should be based on big data. Regular chronic disease follow-up can be carried out for the elderly, and themed lectures on eugenics and childbearing can be held for young people of childbearing age. By holding traditional Chinese medicine massage free clinics, traditional Chinese medicine constitution identification and health guidance, traditional Chinese medicine massage and moxibustion, etc., the public's demand for traditional Chinese medicine health preservation can be responded to. In order to enable participants to have a deeper understanding and mastery of health science knowledge, health science promoters should change the traditional lecture style of science popularization, integrate fun with science, and turn "what I want to say" into "what you want to hear". Using digital health communication to implement health knowledge that everyone understands. The results of the national health literacy monitoring in 2023 showed that the basic knowledge and concept literacy level of urban and rural residents was 42.00%, the healthy lifestyle and behavior literacy level was 32.21%, and the basic skill literacy level was 26.76%, which increased by 0.74, 1.58, and 0.76 percentage points respectively compared to 2022. The development trend of various data is good. However, in the era of digital media, health science popularization information is mixed. Some eye-catching headlines to attract traffic, such as "Eating vitamin C can prevent colds" and "Cannot eat fruits on an empty stomach", have caused considerable trouble for the public. In contrast, more scientific and popular science popularization slogans, such as "bathing in sunlight", "less salt, less sugar, more vegetables, moderate exercise for myocardial health", should be widely promoted. At present, the dissemination effect of health science popularization short videos still needs to be improved, and there are still very few institutions that truly achieve "internet celebrity" accounts. Content production lacks emotional stimulation from users, and the dissemination of many health knowledge is like "lectures" and "endorsements"
Edit：GuoGuo Responsible editor：FangZhiYou
Source：gmw.cn
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