Song brocade vest paired with jeans, shirt paired with a horse face skirt, stand up collar, cloud shoulder and other elements have entered daily clothing... This spring and summer, "new Chinese style" clothing continues to be popular, becoming a new phenomenon in the domestic consumer market. What creates the "traffic code" for Chinese style clothing? How does "China-Chic" become popular? Journalists enter frontline markets and interview various sectors of the industry. When the clothing market became popular, "China-Chic style" hand-made button down cardigan, cloud gauze dress... "post-90s" white-collar Ms. Wang bought a lot of "new Chinese style" clothes in her Taobao shopping cart. She said that since last year, she has been obsessed with Chinese style fashion and has almost collected every type of popular fashion item. "People who go shopping and traveling will choose 'New Chinese Style' to match, which is both fashionable and interesting. Since the beginning of this year, 'New Chinese Style' has continued its popular trend.". Walking through the streets and alleys, I often see people wearing various traditional Chinese clothing. "New Chinese style" continues to be a hot topic on platforms such as Tiktok and Xiaohongshu. According to Kwai e-commerce data, in the first quarter of this year, orders for "new Chinese style" goods grew by 700% year on year. The order volume of Hanfu products increased by nearly 300% year-on-year. "After six months of placing orders, our annual compound growth rate of revenue has exceeded 100%." Lin Qi, inheritor of intangible cultural heritage in the production of horse face skirts and founder of the "Living on the Left" brand, told reporters that he has been producing and promoting horse face skirts since 2016, when sales were only a dozen or so pieces per year. In just a few years, the annual sales of enterprise horse face skirts have reached nearly 100000 pieces. "The market has undergone significant changes," she said. Now, the brand's customers not only include those with higher purchasing power, but also a large number of young people. The Song brocade, which carries a rich historical and cultural heritage, has also become the "top stream" of "new Chinese style" clothing. In the production workshop of Suzhou Shangjiukai Silk Technology and Culture Co., Ltd., a batch of beautifully patterned Song brocade fabrics are gradually being produced. Chairman Wu Jianhua of the company introduced that market demand has surged, and the company has maintained a full load production state, expanding its weaving machines to over a hundred units. It is expected that the daily production capacity will reach around 3000 meters in August this year. "The popularity of Chinese style clothing is closely related to the popularity of traditional culture. Consumers not only pay for clothing, but also recognize its aesthetic significance and cultural value, which is a direct manifestation of cultural confidence." Yang Xiaodong, the full-time vice president of the China Fashion Association, believes that Chinese style clothing has become a new track in the industry. We need to seize the opportunity to better enter the market and life with Chinese style clothing. Behind the popularity of cross-border integration unlocking the "traffic code" and "new Chinese style" clothing, there are new changes in the industry. New design, organic integration of tradition and modernity - Today, the horse faced skirt that has emerged from history has a more diverse presentation: from long skirts to eighth and sixth skirts, the length changes adapt to more occasions; From thick woolen weaving to light and thin cotton, linen, and silk, the improvement of texture meets the needs of different seasonal wearing scenarios; Patterns, cuts, colors... due to the integration of more and more fashion elements, horse faced skirts have better plasticity. From cheongsam to Hanfu, behind almost every popular item is a reinterpretation of tradition. We have invested a lot of time and money, collecting seven to eight hundred traditional patterns of Song brocade, researching weaving techniques, and
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