Promoting scale, standardization, clustering, and branding of the silver hair economy has a broad market
2024-05-14
This year's Government Work Report clearly states "strengthening the supply of elderly products and services, vigorously developing the silver hair economy." The "Opinions on Developing the Silver Hair Economy and Enhancing the Welfare of the Elderly" issued by the General Office of the State Council in January proposed "accelerating the scale, standardization, clustering, and branding development of the silver hair economy, cultivating high-precision and cutting-edge products and high-quality service models.". The silver economy involves a wide range of industries, a long industrial chain, and diverse formats, covering the primary, secondary, and tertiary industries. It nurtures new opportunities and will inevitably give birth to new fields and tracks. According to data released by the National Bureau of Statistics, as of the end of 2023, the population of China aged 60 and above exceeded 290 million, accounting for 21.1% of the national population. Among them, the population aged 65 and above exceeded 210 million, accounting for 15.4% of the national population. China has a large elderly population base, which contains enormous development opportunities. This year's Government Work Report clearly states "strengthening the supply of elderly products and services, and vigorously developing the silver haired economy." What is the current situation of China's silver haired economy? How to develop the silver economy, so that the elderly can share the fruits of development, enjoy a happy old age, and continuously realize the people's aspirations for a better life? The reporter conducted investigations in various places. The demand for the elderly consumer market is strong, and the current size of the silver haired economy is around 7 trillion yuan. "The cafeteria is just a few steps away from home, which is very convenient." In Jiangdong Community, Xianfeng Street, Tinghu District, Yancheng City, Jiangsu Province, resident Liu Xiulan bought a dish of braised hairtail. "You have to cook at home all morning, and the taste is good and the portions are sufficient, which is very suitable for us elderly." In order to ensure that the elderly eat well and fully, the "Elderly Happiness Cafeteria" has hired a professional chef. The daily dishes are not duplicated, and according to the opinions of the elderly residents, the recipe is adjusted and modified. During the interview, it was found that many elderly people have a demand for meal assistance services. Xu Bing, a retired elderly person from Hegang City, Heilongjiang Province, said, "We as an elderly couple can't eat too much and our nutrition is unbalanced if we don't eat enough. If we have a community cafeteria, it can really solve the big problem of daily life." In addition to meal assistance services, there are still many consumer needs that the majority of elderly people need to meet. Yan Shi, a resident of Rongcheng City, Shandong Province, said, "Nowadays, it is difficult to find professional nursing staff to come and provide bathing and cleaning services." Zhu Anliang, a resident of Shenyang City, Liaoning Province, said, "I hope there is a senior college near my home to enrich my retirement life." The diverse, differentiated, and personalized needs of the elderly are becoming increasingly strong and urgent. Developing the silver haired economy is not only a practical need to achieve the aspirations of the elderly for a better life, but also injects new momentum into the high-quality development of the economy and society. Hu Zuquan, Director of the Population Development Research Office of the Economic Forecasting Department of the National Information Center, stated that the silver economy is the sum of a series of economic activities, including providing products or services to the elderly and preparing for the aging stage. It involves a wide range of areas, a long industrial chain, diverse formats, and enormous potential. At present, the scale of China's silver economy is around 7 trillion yuan. By 2035, the scale of the silver economy will reach around 30 trillion yuan. The Opinion on Developing the Silver Hair Economy and Enhancing the Welfare of the Elderly, issued by the General Office of the State Council in January, is based on the current development status of China's silver hair economy and aims to enhance the welfare of the elderly
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