How to cross provinces and cities for elderly care?
2024-05-13
Cross provincial and cross city elderly care are forming a trend of elderly care. Multiple media reports have shown that many elderly people in first tier cities prefer cross provincial elderly care, with elderly people selling houses in Beijing and Shanghai and rushing towards small city nursing homes. By the end of 2023, the elderly institutions in Hebei Province have received nearly 5000 Beijing Tianjin registered residence elderly, nearly 40000 Beijing Tianjin registered residence elderly in Hebei communities, and 590000 Beijing Tianjin registered residence elderly in Hebei. The looseness of resources in small city nursing homes is definitely far superior to that in Beijing and Shanghai. The price, ecology, and convenience of life are also advantages for small city nursing homes to attract frontline elderly people. On the other hand, if the trend of frontline elderly people rushing to small cities gradually becomes a trend, it will also bring various opportunities for the latter to revitalize resources, not only to promote the development of the health and wellness industry, but also opportunities for cultural and tourism development, and even the possibility of upstream and downstream industries such as medical equipment, health food, and rehabilitation equipment. After all, in the wave of aging, resources will shift from gathering "one small" to "one elderly", and the resource layout model centered around schools and school district houses will gradually shift towards the model centered around hospitals and elderly care. This is a spontaneous choice for elderly care, as well as a trend in the market, resource flow, and allocation. How to achieve this "two-way journey" of Yucheng? Or rather, what are the demands for public policies, urban development, and social services to achieve such "cross city" and "cross crossing"? Firstly, the convenience of transportation and mechanisms. Elderly people in Beijing and Tianjin choose Hebei, while those in Shanghai choose "Yancheng, Jiangsu", "Ma'anshan, Anhui", and so on. The most basic support is the integrated transportation of Beijing Tianjin Hebei and the Yangtze River Delta, as well as the policy of medical insurance settlement in different regions. Especially in the Yangtze River Delta, high-speed rail has already had monthly passes, and cross provincial applications for ID cards, household registration transfers, and housing provident fund withdrawals have all been completed, providing a basic infrastructure for population and resource mobility with elderly care as the keyword. The regional coordinated development strategy is a macro level leverage. Under this premise, the destination city should seize the opportunities for elderly care and also have a systematic improvement in urban public services, such as the construction of accessible transportation facilities. Are the accessibility channels, elevators, and wheelchair services at stations and airports really convenient? Is the "one click ride hailing" service for taxi electric calling or ride hailing services covered? Is there an aging friendly urban bus and tram line? If you want to cater to the high-end elderly population, you should probably ask similar questions. At the micro level, from the perspective of elderly care enterprises themselves, they should not only deeply understand the demands of the "high-end elderly care population", but also understand the difficulty of persistently attracting this type of population. It is a high-quality group, and in fact, there are choices from multiple cities, which require high professionalism and service richness in nursing homes. Elderly care enterprises should establish a professional service team, including but not limited to professional medical staff, rehabilitation therapists, psychological counselors, etc., to form a high-quality and professional brand. At the same time, it is necessary to deeply integrate with local cultural characteristics, ecological resources, and cultural endowments, and build a retirement ecology that combines with the advantages of human geography. Everything about "sunset red" is a sunrise industry, and every new trend in it is worth writing about. (Lai Xin She)
Edit：Luo yu Responsible editor：Wang xiao jing
Source：GMW.cn
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