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Looking at the 123456 industry chain together on Baidu's homepage, the momentum of the industry chain has significantly rebounded, and there are new domestic mobile phones that are hard to find

2024-05-13   

The consumer electronics market has sent a rebound signal after experiencing a downturn. According to data from research firm Canalys, the global smartphone market grew by 10% year-on-year in the first quarter of 2024, reaching 296.2 million units. The market performance exceeded expectations, marking the first double-digit growth in 10 quarters. On May 12th, a reporter from Securities Daily visited several branded mobile phone stores in Shenzhen and the Huaqiangbei market, which is known as the "first street of China's electronics", and learned that due to the intensive launch of new products by major manufacturers, the market heat has significantly increased. Zhu Keli, Executive Director of the China Association of Information Technology and Founder of the National Research Institute for New Economy, stated in an interview with Securities Daily that "the economy is recovering well, and new products released by manufacturers such as Huawei and Apple have had a positive impact on the market. In addition, the policy of replacing old products with new ones has driven consumer demand for phone replacements. New products such as AI (artificial intelligence) phones have brought incremental development space to the market, and the consumer electronics market is expected to usher in a new round of recovery in 2024." On May 12th, a reporter from Securities Daily visited Huawei, Apple, Xiaomi, and other brand stores in a shopping mall in Shenzhen to see that some domestic new phones are "hard to find". Mr. Xu, a salesperson at Huawei's store located on the first floor of the shopping mall, told Securities Daily that there has been a significant increase in store customers recently, and the newly launched smart phone Pura 70 series products and laptop MateBook X Pro are particularly popular among consumers. "At present, the Pura 70 Pro requires booking, and there are already many consumers queuing up for booking." The reporter noticed that many stores have also launched a trade in promotion. Mr. Chen, a staff member of a mobile phone store, told reporters, "By exchanging old phones for new ones, depending on the model and other information of the old phones, each one can be offset by several hundred to thousands of yuan." The perception of the electronic components market towards the scene is more obvious. Shenzhen Huaqiangbei Market is an important window for observing the popularity of the national consumer electronics industry. In the Huaqiangbei Electronics World Building, Mr. Lu, a salesperson, told Securities Daily reporters, "Compared to a few months ago, the current market heat has significantly increased. Today alone, several batches of customers have placed orders. The demand for multiple categories of products such as storage chips, printed circuit boards, and display panels in electronic components has rebounded, and some models have started to rise in price." The recovery pace of various sectors has varied. In the first quarter of this year, many A-share listed companies in the consumer electronics industry chain, such as Jiangbolong, Goer Group, Chuanyin Holdings, Lansi Technology, and Xinwangda, have reported good news. ". Jiangbolong achieved a net profit attributable to shareholders of the listed company of RMB 384 million in the first quarter of 2024, a year-on-year increase of 236.93%; Chuanyin Holdings achieved a net profit attributable to shareholders of the listed company of 1.626 billion yuan in the first quarter, a year-on-year increase of 210.30%. According to Securities Daily reporters, the recovery pace of various sub sectors in the upstream and downstream of the industrial chain varies. According to Wind Information data, in the first quarter of 2024, the net profits of various sectors such as A-share storage chips, display panels, analog chips, optical components, printed circuit boards, and passive components were respectively

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