The "New Chinese Style" tourism market is experiencing a new trend of warming up cultural tourism
2024-05-09
Since the beginning of this year, the national cultural and tourism market has blossomed in many aspects, and the just concluded May Day holiday has presented a rich and vibrant answer sheet, with endless tasting of night market delicacies, joyful small town tourism, traveling with performances, and holidays in museums. The daily average cross regional personnel flow in the whole society exceeds 270 million, with a total of 295 million domestic tourism trips and a total cost of 166.89 billion yuan for domestic tourists. In just five days, the impressive data of this holiday not only outlines the flourishing scene of the "holiday economy", but also reflects the hot trend of deep integration of culture and tourism and promoting development together. At present, "new scenes" and "new gameplay" are constantly emerging, conveying a "new signal" of the booming development of the cultural and tourism market. With a strong cultural flavor, the "new Chinese style" tourism has set off a new China-Chic - "clocking in" in popular museums, viewing cultural relics and new exhibitions, and feeling the profound historical heritage; Take a leisurely stroll in the ancient city and town, appreciate traditional architecture, and appreciate the charm of Chinese culture; Experience interactive activities in non heritage markets, learn about traditional crafts, and appreciate the craftsmanship and perseverance of craftsmen. Recently, the cultural and tourism market has sparked a "new Chinese style" tourism boom, where tradition and modernity intertwine, bringing tourists an immersive cultural journey. Tourists are not only spectators, but also participants, actively participating in various cultural activities and experiencing the vast, profound, and unique charm of excellent traditional Chinese culture. At the same time, China-Chic consumption activities launched around the country have also injected new impetus into the inheritance and development of traditional culture. Time honored brands are rejuvenated and once again leading the trend. Creative cultural and creative products further stimulate people's interest and enthusiasm for traditional culture, promoting the prosperity and development of the cultural market. The "small city" gathers tourists from all directions with its thriving fireworks - visiting the night market in Zhengding, Hebei, eating Spicy Hot Pot in Tianshui, Gansu, making pottery in Jingdezhen, Jiangxi, watching "Blue Tears" in Pingtan, Fujian... Since this year, more and more unique towns have become bustling and crowded. The transportation coverage of the national transportation network and the continuous improvement of reception capabilities in various regions allow tourists to easily reach their destinations and immerse themselves in deep tourism, and the charm of "small city tourism" is increasingly evident. Against the backdrop of the increasingly diversified tourism market, tourists are no longer satisfied with traditional "horse riding and flower watching" tours, but are increasingly focusing on high-quality experiences during travel, yearning to find tourist destinations that can truly relax their minds and deeply experience local culture. "While the demand for tourism highlights individuality, tourism consumption is also moving towards maturity and rationality." As Dai Bin, the president of the China Tourism Research Institute, said, today's tourism has been integrated into daily life, appearing calm and calm, but with a touch of patience and composure in a steady and steady flow. New vitality, young people unlocking new travel experiences - Since the beginning of this year, the national performance market has been full of heat, and the music festival craze has swept across the country, with the figure of young people jumping on the shining stage. According to data monitoring from the ticketing information collection platform of the China Performance Industry Association, this year's May Day holiday saw 34400 national commercial performances (excluding performances in entertainment venues), with box office revenue of 2.084 billion yuan. In Xiamen, Fujian, from the Sea Wind Symphony Concert on the Ring Road to the "May Day Non Plug in" Public Welfare Concert on the Ten Mile Causeway
Edit：GuoGuo Responsible editor：FangZhiYou
Source：chinanews.com
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