The recently passed May Day holiday saw a sudden rise in county-level tourism. In Zhengding, Hebei, there is a constant influx of tourists every day during the holidays. During the day, the ancient city of Zhengding is crowded with people and the streets are filled with Hanfu; In the evening, the Zhengding Small Commodity Night Market was bustling with people, and the layered signs became the new "internet celebrity" check-in points. On the Ctrip platform, during the May Day holiday, the overall tourism order volume of Zhengding increased by 90% year-on-year, and the hotel order volume increased by 105% year-on-year. More and more county tourism destinations like Zhengding are favored by tourists. According to OTA platform data, during the May Day holiday, the year-on-year growth rate of tourism orders in first and second tier cities was lower than that in third and fourth tier cities, and third and fourth tier cities were also lower than county markets. "Small county towns outperform big cities" has become a major highlight of the tourism market. Why do people start paying attention to county-level tourism? Trends actually have traces to follow. From the explosion of Zibo barbecue last year to the hot Spicy Hot Pot in Tianshui this year, tourists' preferences for eager and active exploration of new tourist destinations clearly appear. The small and beautiful county town perfectly caters to the current demand of tourists for excellence and excellence. Small, containing the charm of being niche. "Treasures", "unpopular", "hidden"... On social media, the introduction of tourism products is increasingly emphasizing uniqueness, and tourism is becoming a way of life for people to showcase their individuality. People who love ancient architecture must yearn for Ying County, Shanxi, which stands with a thousand year old wooden pagoda; When it comes to the sea of rapeseed flowers in spring, Wuyuan, Jiangxi is always on the list; For film and television fans, Zhejiang Dongyang, which owns Hengdian Film and Television City, is full of attraction... In the eyes of the new generation of tourists who are more diverse, value tourism experience more, and have stronger information acquisition capabilities: why not be beautiful each other instead of clustering together? Counties with a large number and diverse forms are obviously better able to meet the needs of different customer groups. What they give tourists is precisely the emotional value that belongs exclusively to them. Small means compact scale. Some people enjoy the leisurely journey of "always on the road", while others linger on the leisure of "living elsewhere". With the popularization and daily use of tourism activities, relaxing one's mind and body through tourism has become an increasing demand for more and more people. This year's May Day holiday, some counties that focus on "relaxation" stand out: Anji, Zhejiang, with swaying bamboo forests and over 300 coffee shops for people to rest in the county; In Pingtan, Fujian, the gentle sea breeze and unique "blue tears" landscape bring a unique romance to tourists. Unlike large cities with large scenic spots and distant distances between them, the exquisite county market is more suitable for lazy people to roam. Tourists only need to engage in small-scale activities, such as admiring flowers blooming and falling, and watching clouds rolling and relaxing. The joy of traveling is hidden in the details. Small, showing the affinity of the small town. Although the small towns of Mangshi in Southeast Asia, Yanji in Korea, and Manzhouli in St. Petersburg are small, tourists have gained a lot. A small population, low passenger flow, and slow pace often lead to more affordable consumption. County tourism is therefore labeled as "high cost performance". Data shows that during the May Day holiday, the average night price of hotel rooms in the county market is only half of that in popular first and second tier cities. At the same time, according to statistics from the China Tourism Research Institute, the number of rural residents traveling has accounted for 16% of the total number of domestic tourists traveling during holidays
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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