The rule of law is a password for the transformation of "internet celebrity" to "long-term celebrity", "traffic" to "retention"
2024-05-07
"Discovering a small amount of scenery in a large crowd." Some netizens jokingly referred to the recently passed "May Day" holiday. This year's May Day holiday, the tourism market was unexpectedly hot. The situation of popular tourist destinations not being able to buy train tickets, major internet celebrity museums not being able to book tickets, scenic spots being difficult to move, and restaurants being hard to find, all took place as scheduled, full of the familiar taste of the holiday tourism market. In addition to these "expected," there are also some "unexpected.". During this holiday, many tourists have increased their satisfaction with transportation, accommodation, scenic area supporting services, market supervision, and other aspects. The complaint rate of tourists in many areas has shown a downward trend compared to the same period last year. The booming May Day tourism market is a big test, and the booming cultural and tourism market has put the basic skills of many regions and scenic spots, such as reception capacity and service level, to the test. The emergence of popular tourist destinations on the internet is ostensibly a result of the Director of the Cultural and Tourism Bureau personally promoting various creative cultural and tourism projects, but in reality, it competes with the government's service capabilities. In the era of mass tourism, the people's pursuit of a better life has led to increasingly high demands for cultural and tourism safety, tourism order, and product quality. In the eyes of industry insiders, it is crucial for the tourism industry to truly achieve high-quality development, improve administrative service capabilities in various regions, and increase the legal content of the cultural and tourism market, in order to turn more "traffic" into "retention" in the booming cultural and tourism market. The cultural and tourism department actively takes action, despite being squeezed to doubt life, many people's enthusiasm for traveling is still high. During this May Day holiday, while the tourism popularity of major tourist cities in China remained high, some third tier and below cities saw the highest increase in tourism popularity. Some people have been advised to avoid popular attractions and switch to niche tourist destinations, resulting in many surprises. Ms. Li from Beijing took her whole family to Zhengding, Hebei during the May Day holiday. Before going, she was a bit worried that the local facilities were not very perfect and would cause inconvenience to the trip. But after going there, she found that the service facilities in ancient cities, museums, and other places were complete, the density of bathrooms was reasonable, and facilities such as direct drinking water were all available. There was also no phenomenon of starting from the ground in terms of accommodation, transportation, and catering. After a trip, the family's experience was very good. Since the recovery of the cultural and tourism industry, many popular tourist destinations have emerged nationwide, including Zibo in Shandong, Harbin in Heilongjiang, Tianshui in Gansu, and Jingdezhen in Jiangxi. Analyzing why these places are able to embrace "extraordinary wealth and prosperity", some argue that it is due to expert planning, promotion by internet celebrity influencers, and platform traffic promotion, while others argue that it is due to the enthusiasm and goodwill of the local people and the sincerity of the local government's efforts, and so on. Regarding this, Wang Tianxing, associate professor at Beijing Second Foreign Languages College and member of the Tourism Law Drafting and Research Expert Group, analyzed that the main reason why a tourist destination can "go out of the circle" and attract tourists to repeatedly check in is whether local governments can use legal thinking to promote the development of the cultural and tourism industry. "In fact, there are clear requirements in the Tourism Law and local tourism regulations on how to promote tourism." Wang Tianxing introduced that according to the Tourism Law, the State Council and county-level governments have
Edit：Liling Responsible editor：Jia Jia
Source：http://www.legaldaily.com.cn
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
