The "holiday economy" continues to heat up, and small cities leverage the "big market" of cultural and tourism
2024-05-04
During the May Day holiday, the county market became a new choice for holiday tourism. Small cities leveraged the "big market" and county tourism brought new growth to the "holiday economy", injecting new momentum into the recovery of the national economy. During this year's May Day holiday, new trends such as county-level tourism fever have emerged in the tourism market. According to data from the Ctrip platform, travel booking orders for fourth tier and below cities during the May Day holiday increased by 140% year-on-year, outperforming the national market, and the growth rate was significantly higher than that of first and second tier cities. The sinking tourism market has shown outstanding performance, with "small cities" and "niche attractions" being more favored. Experience tea picking, transplanting seedlings, hiking on Nanping Mountain, and experiencing intangible cultural heritage handicrafts. In Biyang Town, Anhui Province, the parent-child farming and reading tour, characterized by rural tourism, is highly favored by tourists; Wearing Hanfu and strolling through the old streets and alleys with gray walls and blue tiles, in Songyang County, Zhejiang Province, tourists enjoy the "slow down" time here... Small cities have ignited new tourism, with a series of trendy gameplay reflecting the vitality and potential of China's consumer market. ——The tourism supporting service system is more mature. Dai Bin, President of the China Tourism Research Institute, stated that approximately 72.3% of civil airports in China are located in small and medium-sized cities such as Yanji, Tianshui, Zhangye, Guoluo, Altay, Hailar, Bole, Yichun, and Alshan. These small airport cities have attracted the attention and visits of tourists of all ages due to their unique scenic spots, vacation areas, neighborhoods, commercial districts, and markets, as well as the high cost-effectiveness and accessibility of accommodation, catering, entertainment, and shopping consumption. "The market is further sinking, and small and medium-sized cities, central towns, and key rural areas in developed areas are emerging tourism destinations and also growing tourist sources." Dai Bin believes that continuously expanding the market foundation of tourism consumption, facing the upgrading of sinking markets and demand, should pragmatically promote domestic tourism upgrading plans. Guided by tourist satisfaction, we will further improve the tourism public service system for individual tourists and continuously enhance their satisfaction and sense of gain. ——Comprehensive upgrading of business formats makes consumption more dynamic. In recent days, Liling, located in the eastern part of Hunan Province, is bustling with activity. This county-level city, known as the "millennium porcelain capital" and "hometown of fireworks," is deeply integrating "cultural and tourism+" with leading industries, shaping a new cultural and tourism brand with new scenes. Liling focuses on promoting the improvement and upgrading of tourism, and has held a series of activities such as the Firecracker Expo, Fried Noodle Festival, Junzi Mountain Spring Shoot Festival, the first Liling Kiln Food Festival, and the "Rural Lawn Camping Concert" in Jinhuwan Scenic Area. It has also released popular IPs such as porcelain picking maps, accommodation maps, and scenic spot maps to expand the cultural and tourism momentum in the county and create new local tourism hotspots. ——Leveraging hot topics to convert traffic into more retention. Shandong Zibo Barbecue, Guizhou Cunchao and Tianshui Spicy Hot Pot have successively gone out of the circle, and various places have done a good job in supporting services to meet the diversified tourism experience with profound cultural heritage, and the service concept of "tourists as the center" has caught up with the "Splashing Fortune". On the first day of the May Day holiday, Guiyang ranked second among provincial capital cities in terms of tourism order growth, with hotel orders increasing by 29% year-on-year. Around the holiday service experience, the snack street commercial district in Guiyang continuously innovates consumption
Edit：Lubaikang Responsible editor：Chenze
Source：.people.com.cn
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