During this year's May Day holiday, cars have become one of the hottest topics. "The popularity of the auto show is too strong, and several booths have to queue up to enter." Mr. Wang, who came specifically from Tianjin to participate in the 2024 Beijing International Auto Show, told reporters that his family wants to buy a new energy vehicle, but they don't have time to watch cars. He took advantage of the auto show to take a look at all the new models. New energy vehicles are the biggest highlight of this year's auto show. New energy vehicles accounted for over 80% of the debut new cars at this auto show. BYD has fully covered from tens of thousands to millions of levels at this auto show, with multiple new car models and technological products showcasing in a concentrated manner. According to data released by the China Association of Automobile Manufacturers, in the first quarter of this year, the production and sales of new energy vehicles reached 2.115 million and 2.09 million, respectively, with year-on-year growth of 28.2% and 31.8%. According to data from the Joint Conference on Passenger Car Market Information, in the first half of April, the retail penetration rate of new energy passenger cars was 50.39%, surpassing traditional fuel passenger cars for the first time. In addition to new energy, intelligent technology has also become a hot topic in the market. With the continuous innovation of artificial intelligence technology, car companies have launched new products, and intelligent cars have further broken through the circle, opening up consumer imagination space. Xiaomi owner Ji Yu told reporters that choosing the Xiaomi SU7 values the intelligent connectivity function of the car. By connecting with other Mi home devices, it forms a "human car home" ecosystem. Xiaopeng Motors made its debut at the auto show and announced the global debut of the AI Dimensity system. Xiaopeng Motors founder He Xiaopeng stated that Xiaopeng will closely integrate intelligent technology with customer experience, and the AI (Artificial Intelligence) and OTA (Over the Air Download) technologies of automobiles will be greatly improved. From autonomous driving to intelligent cockpit, from operating systems to vehicle cloud connectivity, the Beijing Auto Show showcased a concentration of new technologies, becoming a benchmark for the automotive consumer market. Wang Xiaogang, co-founder of Shangtang Technology and President of Jueying Intelligent Automotive Business Group, stated that the competition for future automotive intelligence is essentially a competition for the integration and application of general artificial intelligence technology. The popularity of the auto show extends beyond the exhibition hall. In the NIO space of the Xihongmen Huiju Shopping Center in Beijing, the reporter saw many consumers come to experience the new car. Gao Haiyan, who is currently purchasing a new car, asked the staff for a detailed understanding of the battery replacement plan. She told reporters that the whole family often drives and the battery swapping mode can alleviate mileage anxiety. At the policy level, there are continuous benefits. Following the joint issuance of the Action Plan for Promoting the Exchange of Old for New Consumer Goods by multiple departments in April, the Ministry of Commerce, Ministry of Finance and other seven departments recently jointly issued the Implementation Rules for Subsidies for Automobile Exchange, clarifying the subsidy policy for automobile exchange funds. Chen Shihua, Deputy Secretary General of the China Association of Automobile Manufacturers, believes that the launch of a large number of new products is expected to drive consumption in the automotive market. At the same time, the "trade in" policy will further drive demand. It is understood that many regions have successively introduced preferential policies to promote the rise of consumption in the automotive market. For example, various districts in Beijing hold events such as automobile consumption festivals and automobile carnivals. The 4th Fengtai Automobile Consumption Festival kicked off on April 30th, bringing together 20 popular car models; In the second-hand car replacement consultation area, we provide services specifically for car owners with replacement needs, and consumers can enjoy a replacement subsidy of 10000 yuan. Car companies also actively respond to relevant consumer promotion measures
Edit：Lubaikang Responsible editor：Chenze
Source：paper.ce.cn
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