Recently, the 2024 Formula One World Championship (F1) China Grand Prix kicked off. In the sprint qualifying race, 10 teams and 20 drivers chased after each other. The roar of the racing cars and the hot atmosphere on the track brought a thrilling viewing experience to car fans. Zhou Guanyu, the first official F1 driver from China to make his debut at home, has become the focus of the entire stadium. He said, "I am a driver from Shanghai, China, and I hope the world can see the development of Chinese racing, and also hope that more young Chinese drivers can go global." If the F1 China Grand Prix is constantly expanding the city's international reputation and influence, then Shanghai's multi industry integration and multi scene creation of sports events can better transform the "traffic" of sports events into a "reserve" of cultural and tourism consumption, creating unforgettable city cards. Just as the F1 China Grand Prix was taking place, the Shanghai Automobile Culture Festival also opened simultaneously, launching cultural and tourism IP themed activities with a focus on automobile history, automobile life, and automobile future. These activities included antique car tours, automobile celebrity brand shows, automobile camping, car cinemas, automobile trunk markets, and a century old theme exhibition of world automobile sports, creating an atmosphere of automobile culture. It can be seen that Shanghai is turning sports events into a "city wide party". By fully tapping into and leveraging the spillover effects of the F1 China Grand Prix, we aim to connect more people with Shanghai and fall in love with a city for a single event. In recent years, the competition and competition surrounding urban brand promotion have become increasingly fierce. For example, Qiandongnan Prefecture in Guizhou Province has gained nationwide recognition through its "village BA" and "village supermarket". However, it should be noted that in some places, there have also been issues of homogenization and singularity in the process of urban IP development, promotion, and development. For example, some "internet celebrity cities" blindly pursue online traffic and popularity, but gradually lose their advantages after becoming extremely popular for a while. Cities should not only form social hotspots through the development of IP, but also pursue sustainable brand effects and create more attractive "magnetic fields". Only in this way can we better complete the construction of the cultural ecology of the entire city and transform it into an organic component of daily life in the city. In addition to the F1 China Grand Prix, Shanghai also has a series of exciting and diverse sports events waiting for everyone. On May 3rd, the Global Equestrian Championships (Shanghai Station) will make its debut at the brand new Shanghai Jiushi International Equestrian Center. In the second half of the year, Shanghai will also host the FINA Swimming World Cup and FISE World Tour, focusing on the training of the three major reserve talents in the Tomorrow Star series. Shanghai Marathon, Shanghai Snooker Masters, MXGP World Motorcycle Off road Championship (Shanghai Station), Shanghai Cup Chess Masters Open, Shanghai Ring · New City Cycling Open, Shanghai Esports Masters, and other events that highlight the characteristics of the city. Shanghai's sports events continue, not only to bring joy from afar, but also to create an endless stage for more people to see that the city's popularity does not have a off-season. Of course, an exciting sports event can attract people, but to truly retain them, it is not just about gimmicks, but requires sustained "user feedback" to support it. simple
Edit：GuoGuo Responsible editor：FangZhiYou
Source：gmw.cn
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