The box office revenue of national commercial performances increased by 116.87% year-on-year - the supply and demand of the performance market were booming in the first quarter
2024-04-18
According to data from the China Performance Industry Association, in the first quarter of this year, the number of commercial performances (excluding performances in entertainment venues) nationwide reached 119000, a year-on-year increase of 72.71%; The box office revenue was 10.8 billion yuan, a year-on-year increase of 116.87%; The number of viewers was 38.8699 million, a year-on-year increase of 77.88%. The national performance market has started with a positive momentum. This year's Spring Festival holiday, performances have been popular and have had a prominent effect in boosting consumption. Professional theaters, new spaces for performing arts, and other performance venues have a wide range of projects, performances, and types, covering plays, traditional Chinese opera, cross-talk, concerts, musicals, children's dramas, etc., becoming popular products that meet social needs and family consumption. Beijing People's Art Theatre's "Sunrise" has been performed 15 times in a row at Caoyu Theater, and all performances are sold out upon ticket issuance. The dance drama has also seen an obvious phenomenon of "piling up", and the popularity of such projects as "Dance of the River", "Li Bai", "Peacock" and "The Journey of a Legendary Landscape Painting" has not decreased. The tour of popular stage art works has effectively driven the consumption of theatrical performances in various regions. At the same time, celebrating the Cultural Year and using performances to help local culture expand has become an important part of organizing and planning Spring Festival holiday activities in various regions. In the first quarter, the tourism and entertainment industry entered a virtuous cycle of supply and demand. According to Lu Mengxi, the director of Meituan Cultural and Tourism Research Institute, on the one hand, the continuously increasing demand for travel has driven traditional tourism performance projects to maintain high popularity, especially well-known brand projects that have repeatedly set new historical highs in single day performance sessions during key periods such as holidays. On the other hand, newly added or improved tourism performance projects highlight the local and traditional cultural heritage, adding selling points to the scenic area. In the first quarter, the performance market showed a characteristic of not being weak in the off-season. Nearly 200 large and medium-sized concerts and music festivals with over 2000 people were held nationwide, and multiple singers released their annual performance plans in the first quarter. The popularity of the concert ticketing market continued to rise. As one of the most active categories in the market, music festivals present a richer supply of performance products in multiple dimensions such as theme selection, content planning, band invitations, and commercial cooperation. The 2023 China Performance Industry Consumer Insight Report shows that the difficulty of buying tickets for popular performances has become a bottleneck affecting the performance consumption experience. The key to resolving conflicts lies in the continuous enrichment of the supply side, such as increasing the number of popular performances in tour cities and venues, covering more second - and third tier cities and below. In addition, performance ticketing platforms should always prioritize consumer interests and resolutely crack down on various scalpers. The person in charge of barley stated that they will promote the implementation of the real name system and ticket refund mechanism for performances, promote the healthy development of the market, and alleviate problems such as high complaints about ticket refunds, difficulty for users to grab tickets, and high prices of scalpers disrupting the ticketing market. In addition, barley has launched a standby function for performance tickets, which can quickly match the refund and purchase demands of different consumers, bringing more convenience to consumers. In 2023, the driving effect of small theaters and new spaces for performing arts on consumption has been fully demonstrated, and cultural and tourism departments in various regions attach great importance to and deeply promote it, with a more diverse classification of types. From January to February this year, Yangzhou launched the "Beautiful Drama" small theater exhibition season, with 26 excellent small theater performances exchanging and touring in various theaters of different sizes; Hangzhou Municipal Bureau of Culture, Radio, Television and Tourism has evaluated and announced the first batch of 40
Edit： Responsible editor：
Source：
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
