From High end Crafts to Popular Consumer Goods - Malaysian Enterprises Leveraging Consumer Expo to Expand the Chinese Market
2024-04-17
Tin tea jars intricately carved with auspicious dragon patterns, tin vases infused with Chinese calligraphy art... One of Malaysia's three treasures, tin ware, made its debut at the China International Consumer Goods Expo, attracting a large number of merchants. Not only tin ware, but also popular products such as Cat Mountain King durian, bird's nest, and white coffee brought by Malaysian companies at this year's Consumer Expo. On the occasion of the 50th anniversary of the establishment of diplomatic relations between China and Malaysia, Malaysia organized its first national exhibition group to participate in the Consumer Expo. A total of 20 enterprises and 60 brands participated, with an exhibition area of 556 square meters. On April 15th, at the Consumer Expo, Malaysian products attracted visitors to stop. According to Xinhua News Agency reporter Luo Jiang, "The exhibits not only include tin utensils that are considered high-end souvenirs, but also many popular consumer goods such as food that the public loves very much." Chen Rongqiang, Vice President of the Malaysia Cross border E-commerce Association, said that participating in the Consumer Expo can bring broad opportunities to small and medium-sized enterprises in Malaysia. In the past, specialty products that were only popular locally can also reach the Chinese consumer market. On April 12th, the Malaysian National Commodity Museum landed at the German Airlines City of Sanya Phoenix International Airport, selling over 300 products. "The landing of Malaysia's national commodity pavilion will actively promote the transformation of exhibits into commodities." Lu Ping, chairman of Hainan Free Trade Zone Dehang Group Co., Ltd., said that Sanya has an annual passenger flow of more than 20 million people, and the opening of the "the Belt and Road" national commodity pavilion can transform huge traffic into consumption power. At the same time, cross-border e-commerce can further introduce products from Malaysia and other countries to Hainan and sell them nationwide. On April 12th, the Malaysian National Commodity Museum landed at the German Airlines City of Sanya Phoenix International Airport. With the deepening implementation of RCEP and the mutual visa exemption between China and Malaysia, economic and trade cooperation and personnel exchanges between the two countries are becoming increasingly close. Since last year, Hainan has organized multiple delegations to Malaysia for inspection and negotiation, and signed a series of cooperation agreements in areas such as agriculture, trade, education, and business services. The Malaysian exhibition team took advantage of the invitation to participate in the Consumer Expo and frequently visited local government departments and enterprises in Hainan, hoping to promote more cooperation. On April 15th, at the Consumer Expo, Malaysia's Cat Mountain King durian attracted many visitors to taste it. Xinhua News Agency reporter Luo Jiang took a photo at the Consumer Expo, where Malaysia's Cat Mountain King Durian Jam attracted viewers to queue up and taste. In the near future, this product is expected to achieve localized production in Hainan and enter the Chinese market on a large scale through Hainan. The relevant company has registered and established a company in Hainan, planning to use the value-added duty-free policy of Hainan Free Trade Port to import durian raw materials from Malaysia, process them in Hainan, and sell them in the Chinese market. Chen Hongjian, Deputy Minister of Planting and Original Industries of Malaysia, expressed his hope to use platforms such as the Consumer Expo to further understand Hainan, bring more Malaysian enterprises to Hainan, invest in Hainan, explore more cooperation opportunities in tourism and health, economic and trade cooperation, agricultural product processing, cross-border e-commerce and other fields, promote complementary advantages, and achieve higher quality cooperation and win-win results. (Lai Xin She)
Edit：Yi Jing Responsible editor：Li Nian
Source：XinhuaNet
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
