Strengthen operational management, improve service level, optimize tourism market environment in various regions
2024-04-10
This year's Government Work Report proposes to actively cultivate new consumption growth points such as cultural and entertainment tourism, sports events, etc. Last year, China's cultural and tourism market experienced a strong recovery. In order to better continue the trend of cultural and tourism, many regions have strengthened operational management, improved service levels, optimized the market environment, and provided consumers with higher quality cultural and tourism products. Recently, the hottest city in the country is undoubtedly Tianshui, Gansu. During the recent Qingming Festival holiday, Tianshui City received a total of 946500 tourists and achieved a comprehensive tourism revenue of 540 million yuan. Since March, Tianshui City has received a total of 6.13 million tourists and achieved a comprehensive tourism revenue of 3.5 billion yuan. Li Xingjie, Deputy Director of the Tianshui Municipal Bureau of Culture and Tourism, stated, "We have unobstructed channels for reporting and complaints, timely responded to public demands, and made every effort to ensure the safety, stability, standardization, and orderliness of the city's cultural and tourism market." Zhangjiajie City, Hunan Province, has conducted in-depth research on the tourism development environment, targeting the chaos of false marketing, customer chasing, and second price increases in the tourism market, and vigorously promoted the "iron fisted tourism management" special rectification action. Since May last year, the city has formulated a special supervision mechanism and checklist, and organized "experiential" inspections and secret visits to key tourist areas such as scenic spots, tourist shopping venues, travel agency storefronts, and "three stations and one venue". At present, the phenomenon of "chasing and rushing customers" at highway exits, "three stations and one venue", and around scenic areas has been basically eliminated, and the complaint rate of tourists has significantly decreased. Yang Haodong, member of the Standing Committee of the Hunan Provincial Party Committee and Minister of Propaganda, stated that addressing the "stubborn diseases" in the field of culture and tourism is an inevitable requirement for implementing the new development concept. We must adhere to the province's "one game" strategy, take joint action, severely crack down on illegal and irregular behaviors that interfere with the order of the tourism market, and standardize the order of the tourism market through normalization, institutionalization, and long-term regulation. The Altay region of Xinjiang is known as the "Snow Capital of China". During the snow season, many skiing enthusiasts come here to experience the fun of ice and snow sports. In order to enhance the experience of tourists, last year Xinjiang selected cultural market law enforcement backbone from Urumqi City, Ili Prefecture, Kashgar Region, and Altay Region to establish a joint inspection team. The team conducted law enforcement inspections on key areas such as Kanas Scenic Area and Hemu Scenic Area in Altay Region, focusing on rectifying additional paid tourism projects within the scenic area. Optimize services, upgrade discounts, and stimulate consumption potential. In order to further unleash the consumption potential of the ice and snow economy, the four major ski resorts of Jiangjunshan, Keketohai, Jikelin, and Qinggelilang Mountain have successively implemented a series of preferential measures since November last year, including a 60% discount on daily skiing, half price for students, and night skiing discounts. On April 2nd this year, free direct trains from Keketohai to Hemujikelin International Ski Resort and Qinggelilang Mountain International Ski Resort were opened. The Hemu Mountain Villa and 300 homestays in Hemu, where the Hemu Jikelin Snow Resort is located under Xinjiang Altai Tourism Development Group Co., Ltd., also provide snow enthusiasts with ultra-low discounts during this snow season. "With the continuous release of skiing preferential policies, the number of people participating in ice and snow sports is rapidly increasing. We will continue to introduce favorable policies to promote the development of ice and snow sports for the masses, creating conditions for 'everyone to go ice and snow'." said Delida Nabi, Deputy Secretary of the Party Group and Director of the Altay Cultural, Sports, Radio, Television and Tourism Bureau. To improve the level of tourism services, we also need to start from the experience of tourists and fully meet their travel needs. Due to the surge in holiday tourists, Tianshui City
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