The popularity of youth outings continues to rise, and the local consumer market is booming. The "unique economy" of the Qingming Festival holiday is coming
2024-04-03
Qingming Festival every year, reminiscing every year. Being cautious in the end and pursuing the future, and sending thoughts to our ancestors, are the customs and virtues of the Qingming Festival. Coincidentally with the warming weather and the return of spring to the earth, the short and long holidays have given rise to more diverse and interesting ways of playing. In addition to enjoying flowers and picking tea, self driving and cycling have also become popular new ways of travel. As the Qingming Festival approaches, citizens from all over the country are busy preparing their holiday itineraries, and the popularity of outings continues to rise. A wave of "unique economy" is quietly emerging during the Qingming Festival holiday. Civilized worship is becoming a trend in this season of remembrance for our ancestors. Journalists have found that as the concept of "green worship" gradually enters people's hearts, it is very common for citizens to use green and civilized methods of worship, and civilized worship is becoming a trend. "In order to promote civilized worship, during the Qingming Festival, our cemetery prepared flowers and other offerings in exchange for paper money and firecrackers in the hands of family members. We advocate for flowers to be presented to the deceased as a symbol of mourning and civilized tomb sweeping." Ding Xiaoshan, Deputy Manager of Yongchuan Baita Fushou Garden in Chongqing, told reporters today that in response to the Qingming Festival, the park actively promotes online and guest services, and widely promotes funeral related policies. "Sacrificing with flowers is both environmentally friendly and ceremonial, and it can also express our longing for our loved ones," Ms. Liu, a citizen who is currently purchasing flower baskets, told reporters. Ding Xiaoshan said that nowadays, the method of "cloud worship and sweeping" is increasingly accepted by people. If family members cannot come from other places, the park will use flowers to pay tribute to their loved ones according to their requirements, clean the storage room, recite sacrificial texts, and express their longing for the deceased. "With the continuous promotion of Qingming culture in recent years, more and more people are consciously joining the action of civilized worship and sweeping." Li Yue, Executive Vice General Manager of Chongqing Fuguoshan Life Memorial Park, introduced that in addition to promoting the concept of civilized worship and sweeping, the park also adopts grid management and arranges dedicated personnel to guide citizens to green and low-carbon worship. It is understood that during the Qingming Festival, multiple red tourism scenic spots in Chongqing will hold martyr worship activities. Tourists can visit the Chongqing Geleshan Martyrs Cemetery, Chongqing Hongyan Revolution Memorial Hall, Tongnan Yangan Gong Hometown Scenic Area, Tongliang Qiu Shaoyun Martyrs Memorial Hall and other scenic spots to pay their respects. In addition, Chongqing will also hold activities such as the "Red Rock Martyrs Poetry Recitation", "Cloud Sweeping", and "I Paint Red for Martyrs' Tombs" to commemorate revolutionary martyrs and inherit the red gene. According to multiple tourism companies, the number of tourists traveling nationwide during the Qingming Festival has increased significantly year-on-year, with flower viewing tours, youth outings, and food tours becoming hot topics. Since March, the popularity of the national "flower appreciation economy" and "spring economy" has continued to rise. As the Qingming Festival holiday approaches, several tourism platforms have recently released data showing that the tourism popularity during this year's Qingming Festival is far higher than the same period in previous years, and some platforms have achieved a doubling in order quantity compared to the same period last year. The "Spring Flower Appreciation Season" special promotion launched by Feizhu recently attracted thousands of hotel redemption, route tour packages, and other products to participate in. It has been highly sought after by consumers due to its high cost-effectiveness, such as the 2 day and 1 night accommodation package at Nianhua Bay and the 2 night redemption package at over 4000 stores nationwide in Jinjiang, all selling thousands of items. Besides admiring flowers, picking tea is also timely. According to Feizhu data, the Qingming holiday includes immersive experiences such as "tea picking tours" and study tours
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Worker Daily
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