Recently, domestic new energy vehicle companies have been taking continuous actions. Xiaomi Motors has announced the launch of its first product, the SU7, which has driven multiple car companies to announce price reductions and further escalated industry competition. Industry insiders say that domestic new energy vehicle products are facing more comprehensive competition, and companies also need to further strengthen their competitiveness. Recently, Xiaomi's new energy vehicle product SU7 has received widespread market attention, with both offline viewing and test driving showing a state of overcrowding. The reporter arrived at the entrance of Xiaomi's home on the first floor of Beijing Huiju Shopping Mall and saw a long queue of consumers waiting to see the car. The live broadcast reminded them to wait for more than two hours to see the car. Several consumers have expressed that the SU7 test drive appointment is also fully booked, and it is even impossible to determine the test drive time. Professor Ji Xuehong from Northern Polytechnical University stated in an interview with reporters that Xiaomi, as a technology enterprise with a strong foundation in intelligence, has a natural advantage in entering the field of electric vehicles. The positive market feedback from the debut model proves Xiaomi's competitiveness. Although Xiaomi started relatively late compared to other new car making forces, the market window still leaves room for its development under the trend of intelligent development of new energy vehicles. After Xiaomi Motors announced the pricing of the SU7 starting at 215900 yuan, other new energy vehicle brands have also responded, with many models in the price range of 200000 to 300000 yuan announcing price reductions or additions. NIO has launched a maximum subsidy of 1 billion yuan for gasoline vehicle replacement, and NIO new cars can enjoy an optional subsidy of 10000 yuan for gasoline vehicle replacement; According to the Hongmeng Zhixing App, starting from April 1st this year, the official starting price of the Wenjie M7 Plus large five seat rear wheel drive version has been reduced to 229800 yuan, and the starting price of the new M7 Max large five seat four-wheel drive intelligent driving version has also been adjusted to 299800 yuan; On the same day, Geely Krypton announced the addition of the Geely Krypton 007 rear wheel drive enhanced version model. Compared to the previous model, the price remains the same, but some of the previously charged optional items are free of charge, with no additional price added. Not long ago, models under 100000 yuan represented by BYD Qin Plus have gone through a wave of price competition. Industry insiders believe that the new energy vehicle market is entering a new round of competitive upgrading, from products priced at 100000 yuan to products priced above 200000 yuan. Under the constantly escalating competition, the overall new energy vehicle market in China continues to steadily grow, but there is differentiation in the performance of various car companies. According to the comprehensive estimation of the Automotive Market Research Branch of the China Association of Automobile Manufacturers, wholesale sales of new energy passenger vehicle manufacturers in China reached 820000 units in March 2024, a year-on-year increase of 33% and a month on month increase of 84%. Specifically, in terms of brands, BYD announced that its new energy vehicle sales in March reached 302459 units, a year-on-year increase of over 46% compared to the same period last year's sales of 207080 units. AITO, a subsidiary of Hongmeng Zhixing, announced the delivery of 31727 new vehicles across the entire lineup, with sales of the Wenjie New M7 continuing to grow steadily. While some car companies maintain growth, some brands are also facing elimination. The reporter learned that the restructuring case of Weima Automobile has been accepted by the Third Intermediate People's Court of Shanghai, and corporate creditors are negotiating a bankruptcy restructuring plan. On April 2nd, Gaohe Automobile released a statement stating that "due to the current operational difficulties we are still facing,"
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