Accompanied by the integration and revitalization of diverse consumption scenarios, the "Spring Economy", which takes over the "New Year's Flavor Economy", is continuously heating up. Various new ways of playing "Flower Appreciation+" are being introduced across the country, and various forms of activities benefiting the people are being launched simultaneously. The constantly activated "Spring Economy" is full of heat. Spring vegetables and spring tea compete for freshness on the market, offering a full range of spring flavors during the seasonal season. Spring vegetables and spring tea from various regions compete for freshness on the market, offering a taste of spring vegetables and tea. Tea farmers shuttle between rows of green and green, busy "pinching tender and fresh", seizing the season to supply the market early. Major tea producing regions such as Guangxi, Sichuan, Hubei, and Zhejiang have been vying for "fresh" tea extraction, and it is timely to taste the "spring on the tongue". New Experience, New Scenes, "Flower Appreciation+" Mode Renovation. Various regions focus on the new gameplay of "Flower Appreciation+", integrating various business formats such as "Flower Appreciation+Market", "Flower Appreciation+Sports", and "Flower Appreciation+Night Tour", creating new opportunities for the development of scene based consumption in various industries such as catering and outdoor. Jiangxi Wuyuan rapeseed flowers, Suzhou garden magnolia flowers, Wuhan University cherry blossoms, tourists enjoy the beautiful spring scenery amidst the blooming flowers. Various regions have launched activities to benefit the people, creating new scenes of distinctive consumption. In response to the trend of "spring economy" consumption, various forms of activities have been launched to benefit the people. Hubei Province has issued 2 million vouchers for the benefit of the people. Tourists can grab vouchers online and verify them offline, and popular A-level scenic spots can be accessed for free; Various shopping malls in Shanghai combine urban camping, sports and other spring themes to hold multiple experiential activities and create more new scenes of spring themed consumption. Beijing releases "Nine Flower Events" to promote flower appreciation economy. Zhang Jing, Director of the Resource Development Department of the Beijing Municipal Bureau of Culture and Tourism, stated that the "Nine Flower Events" launched this time provide citizens and tourists with a good choice for travel. In the past, they only released routes, but in 2024, they will be linked online and offline with tourism enterprises and platform institutions, and there will be some recommendations for surrounding consumption scenes. Not only can people come out to play, but there are also food, shopping, and shopping options. The analysis of diversified consumption scenarios that keep up with the times, integrate and rejuvenate points out that the rise of the "spring economy" is one of the manifestations of the consumption trend of contact consumption, cultural and tourism consumption, and so on. The continuous renewal of diverse consumption scenarios in various regions and the continuous implementation of consumption promotion policies have boosted consumer confidence and injected more impetus and vitality into the consumer market. (Lai Xin She)
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