Recently, data released by multiple European institutions shows that the European tourism industry is showing a significant recovery in 2023, with significant growth in indicators such as tourist numbers and total overnight stays. Analysis suggests that the European tourism industry is expected to continue to maintain a stable growth trend in the coming years. However, due to unfavorable factors such as slow economic recovery and geopolitical conflicts, the European tourism industry is also facing some pressure and challenges. Industry insiders are calling for an accelerated transformation of the tourism industry. Tourists are touring outside the Colosseum in Rome, Italy. According to our reporter Xie Yahong, it is expected to achieve a comprehensive recovery in 2024. The latest European Tourism Industry: Trends and Prospects report released by the European Tourism Commission in February shows that the overall European tourism industry in 2023 is close to the level before the COVID-19. Among them, the number of foreign tourists reached 98.4% in 2019, and the total number of overnight tourists reached 99.4% in 2019. The key indicators of the tourism industry in two-thirds of European countries and regions have reached the level of 90% before the epidemic, and the scope of recovery is further expanding. According to the latest data from the United Nations Tourism Organization, the total number of international tourists worldwide in 2023 is about 1.3 billion, of which Europe received 700 million international tourists, accounting for 54%. In addition to traditional tourism powerhouses such as France, Spain, and Greece, the tourism industry in emerging tourism markets such as Serbia and Montenegro is also showing a rapid development trend. The tourism industry is one of the important pillar industries of the European economy. According to a study by the data statistics company Statista, in 2019, the tourism industry contributed nearly 2.1 trillion US dollars to the European economy, with a total added value of 572 billion euros. Among the 27 member states of the European Union, tourism accounts for over 10% of the economy in 11 countries including Spain, Italy, and Greece. According to the World Tourism and Travel Council, within the European Union, the tourism industry directly creates over 22 million jobs. It is expected that by 2033, this number will increase to 26.4 million, accounting for 1/8 of all employment opportunities. The rapid recovery of the European tourism industry has driven the development of other related industries. According to statistics, since 2023, the European aviation industry has maintained growth, with major airlines turning losses into profits, and a net profit of 7.7 billion US dollars in 2023. In addition, the occupancy rate of hotels in Europe increased by 7% year-on-year in 2023, and the average room revenue increased by 15.7%. According to analysis by relevant institutions, as consumer confidence gradually returns and countries continue to introduce favorable industry policies, the European tourism industry is expected to maintain a stable growth trend in the future. The United Nations Tourism Organization predicts that the number of tourists in the European region will continue to grow rapidly in 2024. The European Tourism Commission stated that the European tourism industry is expected to achieve a comprehensive recovery in 2024, one year ahead of previous predictions. "Since the second half of last year, Chinese tourists visiting Italy and other European countries have shown a continuous recovery trend. For various tourist destinations in Italy, the arrival of Chinese tourists is very important." Ivana Yellinic, Director and Chief Executive Officer of the Italian National Tourism Administration, said that the potential of China's outbound tourism market is enormous, and the growth of Chinese tourists will not only benefit Italian tourism
Edit：Yi Jing Responsible editor：Li Nian
Source：XinhuaNet
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