International Observation | Geneva International Auto Show Returns to China, Chinese Automobile Brands Get High Attention
2024-03-01
The 91st Geneva International Auto Show officially opened to the public on the 27th and will continue until March 3rd. The Geneva International Auto Show has a hundred year history and was suspended due to the impact of the pandemic. In 2023, the Qatar branch exhibition was held in Doha, Qatar. This year is the first time the exhibition has returned to Geneva, Switzerland since 2019. Chinese car companies such as SAIC Group and BYD have unveiled multiple new energy vehicles at the auto show, attracting much attention. Among the more than 20 models released at this exhibition, almost half are pure electric models, highlighting the trend of electrification in the global automotive industry. On February 28th, a spectator experienced simulated driving at the 2024 Geneva International Auto Show held in Geneva, Switzerland. According to Xinhua News Agency reporter Meng Dingbo, the car show model is undergoing transformation. In terms of duration, number of exhibitors, and new car releases, the scale of this year's Geneva International Auto Show is not as good as previous ones. According to the organizers, a total of 29 automotive industry companies participated in the exhibition this year, and more than 20 models were first released globally or in Europe. The 2019 auto show lasted for nearly two weeks, with about 180 companies participating and over a hundred models making global or European debut at the show. In addition, many well-known car companies such as Mercedes Benz, BMW, Audi, Ferrari, Porsche, Ford, Volvo, Jaguar, etc. were absent from this year's auto show. Analysts believe that the focus of the automotive industry is shifting from traditional internal combustion engine models to electric vehicles and autonomous driving technologies, and car manufacturers need to invest high transformation costs. Considering cost-effectiveness, a large number of automotive companies are turning to digital display and refined marketing to showcase their latest products in a more efficient and economical way. The traditional auto show model is no longer the first choice. On February 28th, visitors visited the 2024 Geneva International Auto Show held in Geneva, Switzerland. Xinhua News Agency reporter Meng Dingbo photographed Stefan Brazel, the head of the automotive management center in Bergsch Gladbach, Germany. He believes that the marketing model of car shows is undergoing significant changes, and given that "cars have become a digital product, online car shows are playing a more important role.". Chinese brands have attracted widespread attention as Chinese car companies have released multiple new cars at this year's auto show. At the press conference on the 26th, SAIC Group's two major independent brands, Zhiji and MG, made their debut with 10 new energy vehicle models. Among them, the electric sports car MG Cyberster and the Zhiji L6, which plans to be equipped with solid-state batteries in the future, were favored by the audience present. Pedro Garcia, Vice President of SAIC MG Spain and Portugal, stated in an interview with Xinhua News Agency that MG has multiple leading technologies in high-efficiency internal combustion engine vehicles, hybrid vehicles, and especially electric vehicles. "We have a clear competitive advantage in our products, reflected in reliability, price advantages, and technological innovation.". Garcia stated that MG has achieved impressive performance in European countries such as the UK, Spain, France, Italy, and Germany. Last year, MG 4 electric vehicles sold over 100000 units in Europe. This year, MG will sprint towards the goal of selling millions of vehicles worldwide. At the media day press conference, BYD showcased its independently developed DM-i super hybrid technology to European consumers for the first time, and showcased the model equipped with this technology - the Song PLUS DM-i Crown
Edit：Yi Jing Responsible editor：Li Yi
Source：XinhuaNet
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