According to a report from the Beijing Daily client on February 23, a social app recently launched a "Risk Location" reporting line, reminding netizens to stay away from "wild scenic spots". This has once again drawn attention and discussion to the issue of outdoor travel safety. In recent years, following the "check-in guide" of internet celebrities has become a new way of life for many people, and some niche treasures such as "wild scenic spots" have also become popular. However, many "wild scenic spots" are not as beautiful as they seem, and it is not uncommon for some people to be attracted by the internet celebrity's "check-in guide" and go to "wild scenic spots", which can lead to tragedy. In recent years, posting "grass planting" notes on social media has become a password for many bloggers to increase their exposure and reading volume. These notes provide strong emotional descriptions and practical insights, allowing young people who listen to advice to easily obtain consumption advice and life inspiration. However, some of the so-called "conscientious recommendations" may contain hidden risks. For example, some bloggers encourage netizens to explore undeveloped rivers, mountains, and forests in scenic areas, but when netizens flock there, it greatly affects the order of scenic area management. Not long ago, a platform was criticized by the media for publishing a "strategy" for bravely breaking through military restricted areas shared by netizens. The content on various online platforms is having an impact on offline production and life. How to further regulate the publication and sharing of such content, and how to urge platforms to fulfill their main responsibilities and assume social responsibilities have become unavoidable public issues. From this perspective, the launch of the one click reporting function for "risk locations" mentioned above has strong targeting. According to the announcement released by the platform, if users discover any dangerous destinations, dangerous behaviors, inappropriate gaming strategies, etc., they can click on the top of their notes to enter the "Report Portal", select the "Risk Location" for reporting, and the platform will quickly handle it after verification. After a successful report, a reminder will appear above the note stating "There is a certain level of risk in the area, please proceed with caution and pay attention to safety". The platform interacts with users and utilizes the power of a large number of users to help the platform strengthen content standardization and governance. This approach is worth trying. On the one hand, although many platforms have already adopted a mode of AI assisted secondary verification for content review, there will inevitably be omissions. A large user base can help the platform extend its monitoring reach to a certain extent, identify and fill in gaps, discover relevant risks and clues in real time, and improve the real-time and accuracy of platform content display. Improving user engagement in monitoring negative information and providing a better user experience can also enhance user stickiness and favorability to a certain extent. On the other hand, the launch of the reporting hotline function is aimed at guiding and forcing users to publish more authentic, standardized, and high-quality content, avoiding content publishers from only discussing the "treasure route" without discussing the risks and hidden dangers behind it under the guidance of traffic supremacy, and putting netizens in a dangerous situation. In fact, the launch of the "Risk Location" reporting line function on the platform is in accordance with the requirements of laws and regulations such as the Personal Information Protection Law and the Regulations on the Ecological Governance of Network Information Content, and is also a need for the deepening of "network social governance". As specified in the Regulations on the Governance of the Network Information Content Ecology, the network information content service platform shall fulfill the main responsibility of information content management and strengthen this
Edit：Luo yu Responsible editor：Jia jia
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