The China Council for the Promotion of International Trade held its regular press conference for February on the 28th. Yang Fan, spokesperson for the China Council for the Promotion of International Trade, attended to introduce the relevant situation and answer media questions. During the press conference, Yang Fan, spokesperson for the China Council for the Promotion of International Trade, stated that in order to continuously improve the quality and efficiency of the dissemination of the first China International Supply Chain Promotion Expo, and help all parties participating in the exhibition share opportunities, the China Council for the Promotion of International Trade has conducted an integrated analysis of the dissemination of the first China International Supply Chain Promotion Expo and released the "Report on the Influence of Communication" (hereinafter referred to as the "Report"). The report shows that the first Chain Expo had a high level of dissemination, strong public opinion, wide impact, and good feedback, achieving full coverage of reporting by participating enterprises. In terms of communication trends, the characteristics of preheating before the exhibition, high heat during the exhibition, and sustained heat after the exhibition are obvious. In terms of hot words in public opinion, words such as "win-win cooperation", "cooperation chain", "win-win chain", and "linking the world" have received more attention. In terms of dissemination effectiveness, the characteristics of high-level, high popularity, and high professionalism are prominent. The rich dissemination content and diverse dissemination methods continuously expand the dissemination power and influence, and have received unanimous praise from domestic and foreign public opinion. It is worth mentioning that the first Chain Expo not only showcased impressive data dissemination, but also had a strong sense of gain for participating companies in media coverage and brand promotion. During the exhibition, there were 173500 relevant reports and information, covering nearly 3000 domestic and foreign media outlets. There are 7328 overseas related reports covering 24 languages, 95 countries (regions), and 1774 media outlets, reaching a total of nearly 11.6 billion people. Dozens of hot topics frequently appeared on Weibo, Tiktok, Today's Headlines, Netease, Baidu Hot Search. The first Chain Expo attracted media attention and coverage from 515 participating companies and institutions, among which the smart car chain, digital technology chain, and clean energy chain received the most public attention, with more than 35000 articles reported. The public opinion generally believes that the first Chain Expo has pioneering significance and is a high standard, high-quality, and high-level global economic and trade event, truly making the supply chain a "win-win chain" for international cooperation. Recently, the full text of the report will be released on the official WeChat account of the China Council for the Promotion of International Trade. (Lai Xin She)
Edit：Ying Ying Responsible editor：Shen Chen
Source：china.com.cn
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