Media think tanks: focusing on answering the questions of the times well
2024-02-20
Article 1 Huang Mijia, the media of the National Development and Strategy Research Institute of Renmin University of China, set up a think tank, which is the realistic demand for traditional media to seek transformation and development in the Internet era, and is also affected by the construction of new think tanks. In January 2015, the General Office of the Communist Party of China and the State Council issued the "Opinions on Strengthening the Construction of New Type Think Tanks with Chinese Characteristics", which proposed supporting the central key news media to "pilot the construction of high-end think tanks first.". In March 2018, the former State Administration of Press, Publication, Radio, Film and Television issued the Guiding Opinions on Accelerating the Construction of Think Tanks in the News and Publishing Industry, which clearly encouraged mainstream news and publishing units to build media type think tanks, and the construction of media think tanks entered an accelerated period. In the new type of think tank system with clear positioning, distinctive features, moderate scale, and reasonable layout of Chinese characteristics, media think tanks occupy a unique and important position. On the one hand, media think tanks are based on the media and have strong social connectivity and influence. On the other hand, they also have strong communication power that typical new think tanks do not have. The integration of the two can produce a "1+1>2" effect. Whether it is overcoming various risks and challenges on the path of progress, or resolving new contradictions, facing new challenges, and forming new advantages in the complex international environment, it is necessary to play the role of media think tanks well, raise the ideological banner, strengthen value guidance, stimulate the spirit of struggle, continuously enhance the cohesion, centripetal force, and creativity of the whole nation, enhance strategic determination, and tell the story of China well. Under the new historical conditions, media think tanks should do their best and showcase their strengths, making a long board in communication, conveying the correct position, viewpoint, and attitude through innovative forms and methods, singing the theory of China's economic light, focusing on improving international communication influence, Chinese cultural appeal, China's image affinity, China's persuasiveness, and international public opinion guidance, and creating a friendly internal and external environment for national development. One is to fully leverage the strengths and advantages of media think tanks, achieve interconnection and mutual learning between intellectual resources and public opinion resources. At present, the construction of media think tanks urgently needs to find the catalyst for the chemical interaction between think tanks and the media, accelerate the transformation from the phase of the addition of think tanks and media to the phase of integration, achieve the effective integration of various media resources and production factors through process optimization and platform reconstruction, achieve the integration of information content, technology application, platform terminals, and management means, realize the cooperation between think tanks and the media, amplify the effectiveness of integration, achieve the effect of "double cannon", make a good voice and transmit positive energy in the interpretation of social hot spots, public opinion response, and social science knowledge popularization, do a good job in the theoretical interpretation, academic expression, and mass communication of the Party's innovation theory, clarify the road of China, the governance of China, and China's principles, and Promote Chinese path to modernization to gather people's minds, pool wisdom and add energy. The second is to strive for the "first definition right" in the reporting of major global emergencies, so that the world can hear China's voice, feel China's attitude, and be aware of China's propositions for the first time. At present, the century long pandemic and century long changes are intertwined and overlapping. In such an unstable and uncertain world, seeking development and winning the future, it is even more necessary for media think tanks to act as "think tanks" and "think tanks", providing sufficient "ammunition" for national foreign exchanges and international public opinion struggles, and for the recovery of the country
Edit：Luo yu Responsible editor：Wang er dong
Source：china.com
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