The Spring Festival cultural and tourism "transcript" confirms that tourism has become a new trend during the Chinese New Year
2024-02-18
Various cultural and tourism "transcripts" have been released during the Spring Festival holiday. According to reports, during the Spring Festival holiday, domestic tourism, outbound tourism, and inbound tourism have blossomed in many areas, with significant year-on-year growth and exceeding the level of the same period in 2019; Domestic scenic spot ticket orders increased by over 60% year-on-year, while overseas scenic spot ticket orders increased by over 130% compared to 2019. As the Spring Festival holiday ends on February 17th, some people have already returned to the city, some are on their way back, and others are returning to the city while playing. Looking back at the entire Spring Festival holiday, one can find that this traditional festival has significantly added new elements, that is, experiencing various cultural tourism projects has become a New Year's custom. This not only enriches the connotation of traditional Spring Festival, allowing the public to see the weight of historical culture and the beauty of natural scenery, but also helps to create a "cake" for large cultural and tourism markets in various regions. According to relevant data, the main tourism indicators during this year's Spring Festival holiday have all exceeded the level of the same period in 2019, with some areas experiencing impressive growth. For example, in Sichuan Province, 833 A-level tourist attractions included in the statistics received 5.376 million visitors and achieved a ticket revenue of 62.5318 million yuan. Compared with the same caliber in the same period in 2023, it increased by 25.74% and 32.63% respectively. For example, Beijing, as the most popular destination, saw a year-on-year increase of over 130% in tourism bookings during this year's Spring Festival holiday. Among them, bookings for route tours increased by more than 12 times year-on-year, and hotel bookings have also far exceeded the same period in 2019. Looking at the tourism transcripts submitted by Hunan, Guangdong and other places, they are also very impressive. It is not an exaggeration to say that the tourism style Chinese New Year is replacing the traditional way of celebrating at home, making the domestic and foreign language travel industry the biggest beneficiary. Domestic enterprises in various scenic spots, hotels, restaurants, civil aviation and railways have also gained a lot during this Spring Festival holiday. The year-on-year growth of ticket orders for domestic scenic spots exceeded 60%, which is a microcosm. Overseas scenic spots also benefited from the Spring Festival holiday, with data showing that ticket orders for overseas scenic spots increased by over 130% compared to 2019. This means that Chinese tourists have made outstanding contributions to global tourism consumption and even global economic growth during the Spring Festival period. The reason why the "report card" for cultural and tourism during the Spring Festival holiday is pleasing is to explore from both the supply and demand sides. From the supply side, during the Chinese New Year, various regions have launched many "cultural and tourism meals". Taking Beijing as an example, it already has rich and abundant tourism resources, and has launched over 7000 series of activities during the Spring Festival, including "Cultural Celebration", "Intangible Cultural Heritage Celebration", "Performing Arts Celebration", "Ice and Snow Celebration", "Parent Child Celebration", and "Beijing Suburban Celebration". Both tourism resources and various cultural and tourism activities will stimulate citizens and tourists to engage in tourism consumption. Looking at the demand side, the existing legal holidays and paid leave systems are no longer sufficient to meet the public's tourism needs, so many people use the Spring Festival holiday to travel. Moreover, more and more young people are no longer confined to traditional ways of celebrating the Chinese New Year, but want to add new ideas to their own and their families' Spring Festival. Tourism has become a new type of Spring Festival activity. The relevant tourism data during this year's Spring Festival period, whether exceeding the same period in 2023 or the same period in 2019, indicate that tourism has become an increasingly significant new trend. Traditional Spring Festival
Edit：Ying Ying Responsible editor：Shen Chen
Source：http://epaper.ynet.com/
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