Chinese New Year consumption concentration releases sustained heat in three major markets
2024-02-17
The Spring Festival, as an important traditional festival in China, is also the peak season for consumer spending among residents. In recent days, scenic spots in various regions have launched a "crowd following" model, popular movies are hard to come by, and restaurants are "hot"... People's demand for tourism, leisure, cultural consumption, and other activities is concentrated and released. Industry insiders believe that the liveliness and prosperity of various markets during the Spring Festival is a vivid manifestation of the burst of vitality in Chinese consumption. The picture shows the entrance of the Qingxiu Mountain New Year Lantern Festival in Nanning, Guangxi, with people coming and going. During the Spring Festival, it is not uncommon for the Xinhua News Agency reporter Nong Guanbin Photography Theater to "brush" films at full speed. In a cinema in the Qingxiu District of Nanning, Guangxi, the decoration of the the Year of the Loong theme is all over the hall, and the film posters are placed in a prominent position. To meet the viewing needs of citizens during holidays to the maximum extent possible, the cinema has been fully utilized, with a significant increase in film production and extended operating hours. "We start operating at 10 a.m. every day and close around 4 a.m. the next day for rest and recuperation," said a staff member of the cinema. "Some popular movies have more than 30 screenings per day, which is a relatively rare situation in recent years.". Watching movies during the Spring Festival has become a ceremonial New Year custom for many families. Wang Leigang, a resident of Nanning, just watched "The Adventures of Bears: Reversing Time and Space" with his family. "Tickets for the first few days of January are not easy to buy, and the good times have all been snatched up. Our family is now accustomed to watching movies with family themes during the Spring Festival, otherwise it feels like the festival is not complete," said Wang Lei. At the beginning of the Chinese New Year, the film market in China has ushered in a prosperous start. According to data from the Lighthouse Professional Edition, as of 12:53 on February 16, the total box office (including pre-sales) of the 2024 Spring Festival period (February 10 to February 17) exceeded 7 billion yuan. "Hot and Spicy", "Life at Speed 2", and "The Adventures of Bears: Reversing Time and Space" are currently listed in the top three box office slots. Watching multiple movies in a day has become an increasingly popular way for young people to celebrate the Chinese New Year. A staff member of Nanning Ethnic Cinema said that this year, many viewers will purchase tickets for two or more movies at once, calculate the viewing time, and watch multiple movies in a row. "My friends and I really like the two movies' Life at Speed 2 'and' Hot and Hot '. After watching two in one afternoon, we were very satisfied," said Ou Yicheng, a resident of Nanning. The reporter learned that this year's Spring Festival films cover multiple types such as comedy, love, science fiction, animation, etc., catering to the preferences of different age groups. "Most of the movies have good attendance, and it is estimated that our store will have tens of thousands of viewers throughout the Spring Festival holiday," said a staff member of Wanda Cinema in Qingxiu District, Nanning. There has been a significant increase in tourist flow in scenic areas, and some have started a "flow restriction" mode. As the Spring Festival holiday enters the second half, the cultural and tourism market remains vibrant. Light shows, food exhibitions, ethnic performances... As night falls, the "Nanning Night" neighborhood in Nanning is bustling with people. The reporter saw on the scene that various shops were arranged in an orderly manner on both sides of the street, with enthusiastic shouts from shop owners one after another. Many tourists took out their phones to live stream on site. At the Stinky tofu stall, tourists lined up in long lines. "During the Spring Festival, the evening here is very busy. Our Stinky tofu sells well and we look forward to a prosperous business in the new year," said Du Jiawen, the stall owner. Tourists in Nanning
Edit：Wangchen Responsible editor：Jia Jia
Source：xinhuanet.com
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